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As an online business owner, you've probably considered using one of the many free email marketing software options available. These include MailChimp, GetResponse, ActiveCampaign, and Moosend. But before you spend your money on these programs, let's look at some of the features they offer. Below we've listed the top features of each service so you can make an informed decision.
MailChimp
If you want to start your email marketing campaign without spending too much, MailChimp is an excellent option. The free version of the service has a variety of basic features, including an email newsletter editor and single audience segmentation. Paid versions of the program also include advanced CRM features, contact profiles and retargeting ads. In addition to providing basic email marketing tools, MailChimp also has an integrated social media marketing tool.
While the free version of MailChimp lacks advanced features, it does have an easy drag and drop email builder. The program also has a free template library, with basic automations and templates. Paid plans offer more templates, advanced analytics, and segmentation. The customer support is exceptional, and you can always contact the company for help. The free version supports up to 2,000 contacts.
GetResponse
One of the best aspects of GetResponse is its ability to automate workflows. Unlike many email marketing tools, GetResponse's workflow tool is visually driven, meaning that you can easily drag and drop actions to create your automation. Once you have created a workflow, you can easily link the triggers with commands. The automation tool is also flexible, allowing you to customize your workflows to suit your business.
If you're looking for a free email marketing software solution that offers a comprehensive feature set, GetResponse is an excellent option. Its intuitive and modern user interface make navigating the solution a breeze. You can quickly access the various features with the Quick Actions menu and customize the design of your dashboard. The software can also integrate with third-party platforms, such as Shopify and BigCommerce. While the platform is suitable for smaller businesses, it is not suitable for large-scale merchants with a huge product catalogue. In recent years, GetResponse added a website builder, which allows you to create a fully functional website for your email marketing campaigns.
ActiveCampaign
ActiveCampaign is an email marketing software and marketing automation tool that lets you automate your channels using personal and behavioral data. It helps you convert more customers faster. With website messaging, you can create meaningful connections with customers and message them when they are most engaged. Its automation capabilities also help you track and segment your list for targeted marketing. This tool also includes a drag-and-drop flowchart tool, which lets you set up automated emails that will be delivered automatically to your contacts.
In addition to its many features, ActiveCampaign also offers a free plan for its Lite plan, which includes up to 500 subscribers. You can upgrade to the Professional and Enterprise plans for $405/year. The Professional plan has many more features, including customer relationship management. ActiveCampaign offers a user-friendly interface, and its features are straightforward. If you are looking for a more robust email marketing tool, you should upgrade to the enterprise plan.
Moosend
Moosend is a popular choice for those who are new to email marketing, but who don't necessarily need all of the bells and whistles of a paid package. With a free plan of up to 1,000 subscribers, it offers all of the features of a paid plan - drag and drop email editor, CRM, and a comprehensive set of analytics. In addition, you'll be able to create email templates, customize them, and segment them according to their interest.
Moosend is a free email marketing software that allows you to create unlimited email campaigns, create landing pages, and integrate with HubSpot. In addition to email templates, it also features a drag-and-drop editor for creating beautiful emails. With an email builder that features a drag-and-drop feature, Moosend automates your marketing efforts to increase your open rate and conversion rates. You can even create your own rules for segmenting lists and sending content to specific groups.
SendinBlue
If you are looking for a free email marketing software that is easy to use and integrates with your social media accounts, SendinBlue is a great choice. Its free plan allows you to manage up to 2,000 subscribers and provides an array of marketing automation features. This software includes customer relationship management, email marketing tools, and landing page creation. With more than 70 responsive email design templates to choose from, you can create an attractive newsletter or transactional email for your customers. You can even include a sign-up form in your emails, which will encourage your recipients to sign up for your email list.
This email marketing software also lets you add your social media profiles, analytics, and APIs. Sendinblue also has a double opt-in feature. This feature ensures that you will get a valid email address, which will limit the possibility of your campaign being flagged as spam. It also helps you track your campaign's performance by allowing you to compare results across different campaigns. You can also see how your campaign is performing based on the number of recipients, links clicked, and hard bounces. Sendinblue allows you to add contacts to your database, track contacts, and even follow up on prospects.
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