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How a Chinese Skincare Distributor Works

Whether you are a new beauty brand or looking for a better online buying experience for your Chinese customers, the China cosmetics industry offers many opportunities to get into the business. However, the beauty industry in China is still in the early stages of development. With the country's economic growth, the makeup market has been growing rapidly. chinese skincare distributor is estimated that the Chinese beauty market will reach RMB 495 billion by 2021. In order to gain the most from this market, it is important to understand how the cosmetic business works.

While the online cosmetics industry has gained popularity in the Chinese market, brick-and-mortar stores remain a key cosmetics distribution channel. In fact, offline cosmetics distribution channels accounted for the second largest means of purchasing skincare in 2020. These traditional stores offer a more comprehensive service. However, they have also experienced a surge in competition. Moreover, the Chinese Gen-Z consumers have a preference for high-end beauty products. This creates a great challenge for homegrown beauty brands.

In China, the biggest manufacturing industry is cosmetics. Beauty products made in China include makeup and skincare. There are also plenty of powder manufacturers. The makeup industry in China is expected to grow at a CAGR of 4.6% from 2010 to 2020. The most popular makeup products are face care products.

Beauty parlors are another popular distribution channel in China. These salons specialize in high-end cosmetics and offer professional advice to customers. Beauty parlor staff can recommend the best products for allergy sufferers and those with sensitive skin.

There are also some new local cosmetics brands that are making waves in the Chinese market. These companies are developing their online presence and establishing a presence in offline retail. These companies invest heavily in their physical store expansion. While new cosmetics retailers have not yet established brand loyalty, they risk being overshadowed by their more established competitors in the long run.

These companies are committed to providing high quality products at competitive prices. Some of these companies have years of experience in digital marketing to the Gen-Z consumer. In addition, they have built mutually beneficial partnerships. These companies also provide professional R&D teams.

The Chinese skin care brand, SPDC, is one of the most popular brands in the Chinese cosmetics market. The company's skin care line has received the famed Trademark of Shanghai. In addition, the company offers a full range of salon products.

The beauty review platform, kimiss, is also a popular choice among Chinese consumers. The platform features over 2,500 brands and offers tips and recommendations to consumers. It also features more than 1 million user reviews. Users can rate products and share photos of their outfits. This social commerce ecosystem also allows consumers to interact directly with manufacturers.

GED is a leading omnichannel luxury beauty distributor in China. The company was founded in 2007 and has years of experience in digital marketing to the Gen-Z customer. GED offers brands in China, Japan, Taiwan, and Hong Kong. It has also established a strong presence in the international market by exporting products to North America, Australia, and Western Europe.

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