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- unique
- grabs attention instantly
- scroll stopping
- not sold at stores
- not commonly advertised on TV
- customer instantly thinks "I NEED IT"
Can it be bought in stores?
Is it targeted to a specific niche/customer?
Does it solve a problem or add value?
- Solve problems / add value
- e.g. pain killer = solves a problem
- e.g. vegetable slicer = adds value
Does it have a high perceived value?/Can you sell it with a 3-5x markup?
* Would people be happy to pay that price?
Is it lightweight and easy to ship?
NICHE
- pick a niche i'm familiar to
- List products with the niche
Stage 1: Dropshipping
Find products from these websites
Apps/Websites
- Aliexpress
- CJDropshipping
- spocket
- Zendrop
- wiio
Advertise first to see reaction from customers
Stage 2: Sourcing agent
Once consistent, get sourcing agent in China.
Sourcing agent is a dropshipper who works in China and negotiates with manufacturers to get you the best prices. 10-20% cheaper than Aliexpress.
Can add custom packaging/bagging and many more.
Stage 3: Local fulfilment
Once consistent orders, legitmise the business by shipping from your customer's country.
You can hire a warehouse/ employees to manage this for you.
Buy products in bulk and ship it to a 3PL. They will ship orders to your customers and at scale, it tends to be cheaper and less intensive than shipping it yourself.
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