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2_6083447_Evidens de beaute China distributor.1669266786
Evidens De Beaute China Distributor

Originally a Japanese cosmetic brand, EviDenS de Beaute is a luxury skincare brand that combines Japanese cosmetic expertise with French elegance. The skincare range includes products such as eye creams, face creams, and eye masks. With a price range from 30 euros for a set of eye masks to 750 euros for a jar of face cream, Evidens de Beaute's products are also highly coveted by consumers for their anti-aging benefits. EviDenS de Beaute's skincare products are sold in more than 450 points of sale in fourteen countries and territories.

EviDenS de Beaute was founded in 2007 by Charles-Edouard Barthes, a French businessman who has worked in the cosmetics industry for many years. The brand combines Japanese cosmetic expertise with world-renowned French elegance to offer a range of skincare products for sensitive skin. Founded in Paris, the brand has more than 450 points of sale in fourteen international markets. Originally a small business, EviDenS de Beaute has risen in popularity amongst Chinese consumers due to its innovative approach and high quality products. The brand also gained a solid foothold on Chinese social media. Its high-end brand positioning is strong with wealthier Chinese female shoppers, and the company is growing at an accelerated rate.

EviDenS de Beaute's relationship with S'Young Group Co., Ltd. ( SYOUNG ) began in 2015. This partnership will lead to the launch of a new strategic development phase in China for EviDenS de Beaute. During the course of the relationship, S'Young will acquire an equity stake in EviDenS de Beaute for a fee of $45.1 million. This deal is subject to regulatory approvals. However, S'Young has demonstrated an impressive track record in building 'win-win' relationships with foreign brands. This includes supporting Kiko Milano, a Korean cosmetic brand, as well as helping distribute the French beauty brand Albion, Neutrogena, Lumene, and Fenty Beauty.

S'Young has also demonstrated an impressive ability to leverage its omni-channel capabilities to achieve the desired results. S'Young has opened flagships on Tmall and WeChat to enhance the brand's presence online and offline, respectively. This has helped EviDenS de Beaute penetrate the Chinese market and expand its offline channels. For example, the brand collaborated with the Rosewood Hotel on a SPA experience to launch the EviDenS de Beaute brand. Similarly, the S'Young team also reached out to the top tier of the skin care industry to discover the best KOLs for the brand's launch.

The EviDenS de Beaute and S'Young partnership will not only boost EviDenS de Beaute's brand presence in China, but it will also inject a strong impetus into the global beauty market. By implementing a comprehensive approach to both the brand and the business, S'Young has successfully empowered EviDenS de Beaute in all aspects of its business. In the process, S'Young has helped EviDenS de Beaute go from zero to one in the Chinese market. This is no small feat, and S'Young has provided the necessary omni-channel support to help the brand achieve success.

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