Notes

Basically, the buying process begins with attracting the buyer's attention, therefore in order to do that, you must enlighten them about your items. You must tell them what kind of product you are going to offer, advertise, and inform them of its location, cost, and available activities. what are the facilities that they can see in your resort and after that by giving of all this information they are going to comprehend about your products and services. now the attitudes will differ on the tyoe of market that you are going to target because we have different types of tourist. so now it is your responsibility to persuade them for them to have an intention to purchase your product so it is persuasive stage where in you need to get the attention or the intention rather of your customer to avail of your product so it is the most crucial stage. Now, if you were able to successfully get their attention and they were able to purchase your product, we will move on to the adoption stage, where you will need to use reminder promotion to remind them how they were able to positively acquire the product, what benefits they received from our product, or let us focus more on the positive aspects of our product after they have availed it that we will be able to modify the behavior of our customers.RELATIONSHIP OF PROMOTION AND MARKETING so next lets talk about the realationship of promotion and marketingso as well know Marketing is a total process which includes all elements from production and product improvement to the final exchange of a product or service for something of value; whereas promotion is one of the major elements in the marketing mix. Promotion is one of the major tools used in marketing a tourist product. It is the responsibility of people involved in promotion to devise methods of communication that will make the greatest number of potential consumers aware of their product.so promotion is part of marketing mix, marketing mix includes price, products promotion and distribution with this promotion is a type is part of the marketing process.