Notes

Insights On How Galleries Help Their Specialists
چاپ سربرگ

A regular reader of the news has most likely seen headlines about a Damien Hirst program, a record price fetched for a Jeff Koons sculpture, or a brand-new work of street art by Banksy. And there's some presence to the examples of an artist's trajectory: group and solo shows at galleries, price gratitude and a great showing at auctions, and ultimately an look in a museum show or collection.




What's less instantly visible to the broader world is the role that galleries play, and how a gallery itself becomes established. There are a handful of so-called "mega-dealers" whose names might be familiar even to those on the fringes of the art world, Gagosian, Hauser & Wirth, Pace, and David Zwirner amongst them. But galleries are still the beating heart of the art world, the system through which numerous artists find their way to organizations, the world's great collections, or simply the houses of people who enjoy their work.

Galleries have numerous roles, both noticeable and undetectable: to nurture and support their artists, typically by exceeding and beyond the normal work of placing on shows, promoting their artists, and offering the works; and to offering services such as financial management or book publishing, in order to help their artists focus more fully on their work.

"There's the important things that you see in our gallery that are in front of the scenes, which are certainly the exhibitions, the publications that we make, then there are things that are behind the scenes, which could be everything from dealing with an artist on their archives or dealing with research for an exhibition for many years or possibly researching art work that went through the gallery in regards to secondary market," says Julia Joern, a partner at David Zwirner.

Galleries are available in all ages, shapes, and sizes too. Art Basel and UBS's Art Market | 2017 report approximated there were approximately 296,000 dealerships and gallery companies in 2016. Simply under 40% of them had annual sales of less than $500,000, while a similar share had sales totaling in between $1 million and $10 million. Almost two thirds of all galleries utilized 5 or less individuals, and only 4% had 20 or more workers.

Despite size, at the core of a gallery's identity is its "program." The term normally refers to the roster of artists a gallery represents, but can likewise describe a conceptual framework or area of focus that guides that lineup, along with other activities such as cooperations with other galleries, performances and lectures, or fair looks. Most will worry that their primary role is to facilitate their artists' production of great work, in any way they can.

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