Notes

The particular Google News RSS Feed / Google Audience Mashup
My current employer is an full-time search firm enrolling candidates for typically the real estate enhancement and construction companies. I lead their own internet marketing initiatives; Also i is in fee of market research. When I can supply competitive industry brains to the employers in our office, they will can apply it in order to match executive task candidates with companies who need these people but can�t find them independently.

The Challenge

There happen to be a substantial number of companies worthy of becoming tracked by our company. ENR (Engineering News & Record) creates different well-respected topic-specific lists containing names in the greatest commercial construction companies. Builder Online provides the largest residential homebuilding firms. Between these two resources, I�ve identified concerning 1, 700 organizations where it might be valuable to each & every single news story regarding them. Fortunately, upon any given time, only a small percentage of these companies could make significant news... nevertheless , inside order to create sure I capture all the dear information, I require to monitor all of them.

Most logically, I might have to put into action some sort associated with RSS solution inside order to trail 1, 700 businesses. Manual entry involving 1, 700 nourishes into a feedreader isn�t an alternative; I don�t have got any programming expertise; and I don�t possess a budget to find someone in order to program an option.

So what did I do?

The particular Solution: Part just one

When I examined a typical Yahoo News RSS LINK, I could determine of which the only variable information within each and every lengthy URL is the term staying searched:

http://news.google.com/news?sourceid=navclient&ie=UTF-8&rls=GGLJ,GGLJ:2006-37,GGLJ:en&oe=UTF-8&tab=wn&q=builder+magazine&output=rss

Out of this information, I may quickly and merely reproduce a Search engines News RSS LINK for each piece in my listing quickly in Excel.

Then i do typically the following (which will be more clearly outlined in the affixed spreadsheet that I actually strongly encourage you to download simply by clicking this link):

1) Once My partner and i open Excel, I place my entire list of pertinent companies into Steering column B.

2) In Column A, We you can put first section of the Search engines RSS URL (from http:// to the adjustable portion).

3) In Column C, My partner and i place the last portion of typically the URL (&output=rss).

4) I additionally know through experience that in order to make my feed like relevant as achievable, I want to use exact match wherever I could. "%22" could be the symbol used for "quote". I append "%22" as the last characters in Column A and the particular first characters in Column C.

5) I make sure that typically the code in Content A & C is copied on to every row that contains a relevant organization in Column B.

I also need to perform typically the following global steps in Column B:

1) Replace "space" and "&" with "+"

2) Replace "++" with "+"

3) Delete all cases of "apostrophe".

Here arrives the fun part:

1) I widen the columns thus that there is lots of white area to the right in the text in each column.

2) I save the document as the Formatted Text Place Delimited (. prn) document.

3) We reopen the document, choose "Delimited", click "Next", then simply click "Finish".

4) We then globally substitute "space" with little or nothing, generating the checklist of long REALLY SIMPLY SYNDICATION URL�s.

read more : Part 2

(... catches breath... )

In each of the nourish readers I�ve applied, I�ve noticed that 1 can bulk significance feeds into them if they will be in OPML, a thing I admit to not understanding as well well. I noticed that if I can convert my URL�s into OPML, I can then acquire my entire listing of company news RSS feeds directly into a feedreader. We found Feedshow Treats (http://www.feedshow.com/goodies/opml/OPMLBuilder-create-opml-from-rss-list.php) through Search engines, dropped my URL�s into the type situated on this webpage, and clicked "Create OPML" (note that it will procedure around about 2 hundred URL�s at once). I then saved every single OPML file to my hard drive.

We then made the mistake of thinking that my trusty Feedreader 3. 07 would likely cleanly accept 1, 700 new rss feeds. The first OPML import of 200 feeds ate up most my internet bandwidth and slowed the computer to some examine. Google Reader seemed to be the only other feedreader that I�ve used, so I signed into that and uploaded 9 large OPML documents.

It worked. Google Reader allowed me to seamlessly (if somewhat slowly) transfer 1, 700 passes and read them all together, enabling me to get hold of a real-time news update of all commercial & residential construction organizations i desired in order to track.

My Public Feed (http://www.google.com/reader/shared/user/14537180468496839026/label/main-folder) (Note I configured it somewhat totally different to what would be the norm within the sample above).

Suggestions

1) Although the Google Reader does all the "heavy lifting", having that open tracking one, 700 feeds may hog your memory space, specially in IE. I found that opening Google Reader in Firefox or Internet explorer instead cut considerably the amount associated with memory used.

2) One drawback to this process is that the "title" of every feed is the long ugly Search engines RSS URL instead of something more descriptive.

3) If you have a lot associated with stories in the Search engines Reader, visit Choices and check "In Expanded View, Mark Items as Study as You Scrolling Past Them". This feature is a tremendous help throughout wading through large amounts of data.

4) I located that creating Yahoo News feeds intended for all news produced "in days gone by week" gave me the best results. A Yahoo News feed for those company news for each and every company led to a lot of information in addition to news feed covering only the past day�s news seemed in order to miss stories. Inside this example, My partner and i used News FEED URL�s for just about all company news because they are by far the most user-friendly. To work with this mashup along with "time-restricted" Google Reports, you will have to click about "Advanced News Search", do an example search with some sort of defined time period of time, generate the News REALLY SIMPLY SYNDICATION URL and copy the first part of it into Steering column A of your current spreadsheet before pursuing the proscribed process.

I now may track news from all 1, 700 companies in my Google Reader. Thankyou to people good individuals on the �Plex.

John Mintz is typically the Director of websites Advertising and marketing & Information Devices for S. 3rd there’s r. Clarke Inc., some sort of Real Estate Enhancement and Residential / Commercial Construction Professional Search / Prospecting Firm headquartered in Fairfax, VA with offices nationwide. He is the Director & Founding Participant of SEMpdx: Portland, Oregon's Search Engine Marketing Association [http://www.semportland.com].
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