Notes

Spotify Received a Major Boost this Year from an Unexpected Audience

Gamers were glued to their consoles at a brisk hour. The proportion of music streaming via gaming consoles between 6am and 9am increased 47% over last year. Their favorite genre? Mostly the trap and rap genres. The top streaming songs on gaming consoles included "The Box" from Roddy Ricch, Blueberry Faygo by Lil Mosey, and "goosebumps” by Travis Scott. Roddy Ricch, Trevor Daniel's "Falling"



The traffic on Spotify for Travis Scott, who has agreements with McDonalds, PlayStation and Fortnite, skyrocketed after he performed an online concert in Fortnite. The streaming platform said that streaming increased 207% worldwide between April 26 and April 30, compared to the same period last year.



People actually sought out video game music. The most popular soundtracks for video games this year were "Minecraft," the original "Doom" and "Death Stranding."



Virtual artists, which are performers represented by fictional personas like the group Gorillaz, saw 2020 as an important year. Japanese virtual singer Hatsune Miku saw streams go up by 136%.



In 2018, Riot Games, which makes the hit game "League of Legends," invented a virtual pop star group known as K/DA. The name refers to the League of Legends lingo, which refers the kills and deaths of players during each game. These are then noted on the scoreboard. This year, Riot brought the group that was sung by real-life singers and back with a brand new album, whose tracks have topped the Billboard charts. Spotify has seen its stream growth increase by 109 percent.



Riot claimed that the K/DA invention has allowed it to have a larger audience than League players and has increased interest in the game's content. It also spoke to CNN Business in a statement.
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Cook said that gaming and music are inextricably linked, as gamers tend to listen while playing.



Spotify continues to explore partnerships with gaming companies. Recently, Spotify partnered with League of Legends and continues to work with Microsoft and Sony on the Xbox and PlayStation platforms.



As gaming console streams have increased, Spotify has added to its curated playlists, "thinking through how and what people are looking to listen to while playing," said Cook.


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