Notes

Email List Renting - The Good, the Bad, and the Ugly
In short, renting an email list basically means you pay a third-party a agreed amount on a regular basis to utilize their list for a specific email blast with your own email address. Of course, email list renting can range significantly with some only agreeing to send one email to a specified list. The emails are sent to subscribers on a first come-first served basis. Some business owners will opt to sign up for a list that's already paid for but it may not be in their best interest to do so simply because they'll have little control over how the list is used and what kind of offers are made. To that end, many opt for renting email lists rather than purchasing them outright.

The advantage to email list renting is simple. You get customers who've proven to be loyal to you and have shown that they're interested in your product or service. When it comes to advertising and marketing , it's important to get customers to keep buying from you because they're going to keep coming back if they see how happy you are making them. With this in mind, it's also smart to rent email lists so you don't have to spend all your marketing budget on just one mailing list. It's not uncommon to only need to distribute one email to several subscribers in order to get customers to return.

There are downsides to email list renting as well. First of all, in order to get people to sign up for your list you must provide value for them; otherwise they'll just click away and forget about signing up. Many services charge you a fee for utilizing their service, whether you get a one-time sign up fee or monthly charges for unlimited users. There's nothing that motivates people more than the thought of receiving something free; unfortunately, there aren't a lot of companies that will let you do that with email lists.

Most email list renting companies don't allow you to distribute electronic versions of your emails to your subscribers. This means you can't use offline direct marketing methods to bring new customers to your business. Even if you do a good job at advertising offline, you won't see the same kind of results using offline direct marketing methods. That said, many online businesses still believe in sending emails to potential customers offline, even though those methods generally take more time and effort.

If you're going to be involved in email list renting, then it's probably a good idea to consider the pros and cons of renting your list. The biggest pro to renting is cost. As soon as you set up an account with the company, you'll be charged a low one-time fee for the right to subscribe to your list. Then, all you have to do is distribute the emails to your subscribers once they've signed up for your list. There's no additional charge when you opt-in to opt-out from the company's email list.

Another pro to email list renting is the ease with which you can manage your list without having to be concerned about it. You don't have to be concerned about dealing with people who have chosen not to opt-in to your list. If you're renting email lists, you don't have to worry about getting the names of those people wrong. All you have to do is get the names of the subscribers yourself. That way, you can easily contact them later on to remind them that they opted-in to your list.

Perhaps the only con to email list renting is the fact that you may not know how to make your promotions more effective. When you're dealing with solo advertising and joint ventures, you can generally expect to make your promotions more effective because you have something to give to people who joined in with you. You can give them freebies and bonus offers to further entice them to join your list.

Whether you're dealing with solo advertising and joint ventures or email list renting, all marketers can agree that it takes time and patience to start building a large email list. Some people don't have the patience to wait for months or even years to start building their lists. Some marketers prefer to get started right away, while others prefer to build their lists over time. Whichever method you prefer to do, you should start building your email list today!
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