Notes

List Building Tips For the United States
If you have an online e-commerce website you know that an e-mail list is an essential part of any Internet Marketing campaign. This type of list will help you market to your potential customers and keep them updated on special offers and new items. It's important to make sure your list is customized to fit your specific market niche. But where do you get started? USA Business Contacts Lists will enable you to have a wide range of business contacts so you are certain to be concentrating your marketing efforts in the right area. There's just one more business contacts lists for USA as below:

- USA based companies only. This is the perfect list for you if you run a specialized e-commerce company or services and you want to target mainly the USA market. Since we are talking about USA based companies here, we are not going to mention your other country's contact information since we want to stick to USA business contacts directories. If you have a specialized international business, you should still look at getting a separate list for that.

- Country wise lists. Although most people would use the general USA based business contact lists to market their website to businesses in the USA, this is not always the best idea. Some countries do have slightly different laws when it comes to e-commerce so your intended customers may not be able to access your site. So it is better to target your list to the country you intend to expand your business into. To avoid wasting time on targeted leads it is recommended that you get a list from a reputable list provider and get a custom mailing copy made for your target audience.

- Country wise lists. A lot of people are using generic business lists, which are not targeted to a country. This means that a person from India can get on your list but won't find anything of interest to him. If you want to target a specific audience, it is important to narrow down the list to the relevant country based on factors like population size, Internet connectivity and other statistical data. So instead of searching for "USA email address list" you should specify the state like "ALABAMA" which will yield a list of leads only from that state.

- Keep it simple. Even though you have a great list of leads for your business it is important to keep them organized. You should ideally have an option to sort the list by continent, region or sometimes even by zip code. This will help you filter out the irrelevant emails and save you time. An easy to use list provider like AWeber will do this for you automatically.

- Keep it spam free. Don't think that just because you are using a list provider based in the US that there will be no promotional emails coming your way. The reason is that many marketers who send out unsolicited mail get their start in the United States and are looking to sell here first. So your first step in list building in the USA might be to look at the promotional email campaigns that are being run here and avoid them. There are plenty of ways to avoid sending unsolicited mail to the USA but there is no reason why you should not try and limit your list to the population in which you actually want to work and make sales.

- Do some testing. It is important to test your email list to find out what works and what doesn't. You can use AWeber or any other list building software to test and analyze your traffic and track your results. It is also a good idea to find out what kind of email campaigns your list provider is running in other countries so you can get a feel for what works and what doesn't.

- Do a split test with different lists. The best way to use a list provider is to use a split test with your own list. If you can split test your list and know right away what is working then you save time and money for yourself as you don't have to spend more on advertising and other types of business expenses that might not be bringing you the traffic you are actually interested in. Many list providers will split test for you and this can help you learn exactly which list subscribers are interested in and which ones you should be targeting for future marketing efforts.
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