Notes

Instagram is being used by brands to market colored contacts. Contacts that are colored could be harmful to wear.

My my first pair colored lenses was purchased inside the store for accessories located in Koreatown. My then teenage self was convinced by one Korean clerk to spend $30 on hazel contacts which would "enhance" and brighten my eyes. It wasn't necessary for me to justify his decision. A YouTube video had already convinced me.
Michelle Phan, now known as the founder of YouTube beauty-related videos, has uploaded an online replica of the makeup used by Lady Gaga in the Bad Romance music video. Phan used gray circle contacts at the six minute mark. Then she blinks fast, her eyes changing into a doll-like, unnatural shape. The illusion that bigger eyes appear are created by circular lenses. Contacts aren't subject to regulation by the Food and Drug Administration. "See how huge they appear now?" reads a caption in the video.
The trend for cosmetic lenses began about a decade back in Asia with the help of YouTube blog posts, blogs, as well as on forums online, the style proliferated -- spreading among younger women as well as cosplayers, people who dress up as fictional characters. The New York Times ran a report on eye-enhancing circles lenses that were not cleared by FDA within months of Phan's viral videos.
The FDA demands that all vendors must register their products before the products can be released commercially. This is something foreign vendors are unable to afford not to pay attention to as they do not rely on American consumers.
Widespread concern over these unregulated lenses diminished over time but every year, authorities like the FDA, Federal Trade Commission and American Academy of Ophthalmology remind customers to be wary of buying colored lenses with no prescription. This usually happens during Halloween. These lenses can lead to serious eye infections as well as blindness. However, fortunately for me, I didn't seriously injure myself. While I was told they will last me for about a year, I took off the lenses after about a couple of months since they dried my eyes and I have doubted them ever for a while.
The past two years, we've seen an enlightened revival in colored contact lenses sold by international companies with names that are whimsical, such as TTD Eye, Ohmykitty4u, Uniqso, along with Pinky Paradise. They target specific clients: TTD Eye is popular among beauty influencers who prefer lenses with striking shades of grey and hazel and Uniqso is an ideal destination for gamers who want vibrant round lenses with distortions.
Since it's 2019, the preferred marketing platform is Instagram instead of YouTube. They can be utilized by far more than only makeup artists and beauty professionals trying to reach the top of their field. They are also useful to regular customers.
In Instagram advertisers control the Instagram community of hundreds of thousands of fans based with sponsored content and affiliate marketing. Companies scope out celebrities and models for affiliate partnerships, offering users free lenses, as well as an opportunity to earn a compensation in exchange of the posting or video.
Others have more lax requirements for their partnerships with influencers which require only having a blog and an active Instagram account to market the products. The products and partnerships are in the majority of cases and in the majority of cases, non-regulated online. They create a marketplace that is where the brand's contact lenses' popularity determines the trust of consumers.
If Caitlin Alexander was running a blog about alternative fashion in 2015, she walked through five contacts every week. Her colors varied from neon yellow to electric blue. Caitlin Alexander was not happy about this habit and stopped it after an incident with "bad contact" caused her to lose her vision.

She had worn a pair of soft pink lens from Uniqso, a vendor from Malaysia that lasted eight hours in the morning (as she usually does) when she awoke with eyes that were extremely sensitive to the light.
The 28-year-old recalls her eyes became blurry after she removed the pink contacts in the evening. "But on the following day I wasn't able to even look at any source of light and was unable to see properly for a few hours."
Halloween Contact Lenses
Colored contact lenses aren't necessarily dangerous however there are federally licensed brands like Freshlook, Air Optix, and Acuvue that require a prescription in order to get. Contacts prices that are sold in other countries are similar and they are available in single sets. Contact lenses are available for as little as $15 a pair before the shipping cost, however prices vary depending on the contacts the length of wear prescription, the brand and prescription.
Forums and blogs on the internet are an ideal place to find out which sellers enjoy good standing and who offer low cost. Many are cautious of companies that do not verify the customer's prescription or ones that take months to deliver the order.
There are however plenty of options on the internet that it's difficult to determine which products are safe.
In a study conducted in 2015, the Journal of Forensic Sciences found that the security of products is dependent on how it's made as well as the chemical utilized in the process. There are a lot of lenses available, the study recommended that optometrists be wary of the quality of the majority of colored lenses.
Mike Shea of Connecticut optometrist states that prescription for lenses generally has specific specifications. People can purchase custom-designed lenses on the internet, however there's still a chance for error in fitting the right lenses. With colored contacts from overseas vendors, Shea adds that the bigger issue is sterility and cites the 2015 Journal of Forensic Sciences study.


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