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Top Benefits of Using Custom Boxes
Custom boxes can transform an ecommerce experience from feeling ordinary to feeling like a bespoke experience. Can you ever admire your package if it was wrapped in air bubble packs inside a plain brown Styrofoam loaded box, with a copy of one's invoice attached by the medial side? Or, would you prefer a lovely and colorful box with eye-catching concepts and a hand-written appreciation note to go along? That?s where custom boxes can be found in.

Packaging boxes are almost a requirement nowadays, especially with the rise of e-commerce and online shopping. Statistics have it that about 75% of individuals shop online at least once every month, thanks to platforms like Amazon.

Premium packaging is one method to boost marketing, loyalty, and sales. And something way to achieve that is to apply custom boxes.
What Is Brand Experience?
In the Journal of Marketing, Brand Experience was thought as the ?sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli which are a part of a brand?s design and identity, packaging, communications, and environments.?

This obviously sounds too technical. So, basically, brand experience is really a series of activities and circumstances that spark emotions and positive feelings from customers.

From the definition, we are able to say that every interaction that accumulates to building a positive brand experience in the minds of the clients is worth the shot. According to Chris Cavanaugh, ?it really is about designing a sensory experience that brings an individual right into a lasting and meaningful relationship with a brand.?

A customized packaging box is one way to sell your brand?s story and leave your brand?s identity and message resonating with customers. It makes you intentional and provides you an edge over a host of competitors.

Why Go for A Custom Box?
There are always a thousand and one reasons why custom packaging is effective to you as well as your business. Asides from clearly distinguishing you from your own competitors, these are some other reasons to subscribe to using custom boxes:

1. Brand Identity
First, you must understand that your brand identity is everything your packaging is. Your brand and what it means is based on the visual representation of one's product?s packaging. It speaks volumes about what you represent as a small business.

In accordance with Liam Curley running a business 2 Community, the customer?s perception and feeling of one's packaging are always used in the product. If your packaging is poor and drab, in addition, it indirectly says exactly the same for your brand.

2. Visibility, Recognition, And Differentiation
Also, upon initial contact and without any prior information, the initial difference a buyer notices when two products are put side by side may be the brand packaging. And surely, as a business, you need all the positive attention you can find.

Custom boxes provide you the option of printing your logo, slogan, and any other thing that identifies together with your business. That alone promotes your brand, gives it more visibility, and helps it to be easily recognized.

Nowadays packaging isn?t limited to functionality; it?s also about making your customers? purchase experience memorable. With custom boxes, you can stand out from the sea of other brown boxes- or brands, if you may.

3. customized retail packaging of Material
Custom boxes also give you the option of selecting the sort of material that might be best for the product. Unlike with ready-made boxes, there?s usually the option of choosing between cardboard or Kraft.

Unlike plastics, these other options can be reused; they're easily recyclable, they decompose easily and so are totally eco-friendly.

4. Flexible Design
Another reason custom boxes are a definite ?yes? is that; it is possible to always be flexible in your designs. This means it offers you with the choice of alternating for shapes, patterns and colors, themes, and messages.


Custom boxes allow you to wrap the products in boxes that reflect special seasons- such as for example Valentine?s Day, Christmas, or perhaps a birthday. This add-on gives you a competitive edge over other sellers.

5. Consumer Behavior
When a brand appeals positively to consumers, they have a tendency to associate with it; this, subsequently, triggers loyalty and keeps them as ?repeat-customers.?

Design elements like the imagery used, color, or fonts can evoke strong emotions and memories in the minds of the buyer. When this happens, this type of product resonates and attracts the customers not only mentally, but additionally emotionally. And usually, emotions sponsor behavior.

6. Boosts Sales
Packaging includes a direct effect on sales aswell, and custom boxes are also an excellent way to do this. Humans are generally attracted to good visuals. If people are drawn to your packaging, they?ll probably buy your product.

This is the case with the MillerCoors beer brand. They witnessed a whopping 5% upsurge in sales from doing nothing asides changing their beer can.

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