Notes

Top Great things about Using Custom Boxes
Custom boxes can transform an ecommerce experience from feeling ordinary to feeling just like a bespoke experience. Can you ever admire your package if it was wrapped in air bubble packs inside a plain brown Styrofoam loaded box, with a copy of your invoice attached by the side? Or, can you prefer a lovely and colorful box with eye-catching concepts and a hand-written appreciation note to complement? That?s where custom boxes come in.

Packaging boxes are almost a requirement nowadays, especially with the rise of e-commerce and online shopping. Statistics own it that about 75% of individuals shop online at least one time every month, because of platforms like Amazon.

Premium packaging is one method to boost marketing, loyalty, and sales. And one way to achieve that is to apply custom boxes.
WHAT'S Brand Experience?
In the Journal of Marketing, Brand Experience was thought as the ?sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli which are a part of a brand?s design and identity, packaging, communications, and environments.?


This obviously sounds too technical. So, basically, brand experience is really a series of activities and circumstances that spark emotions and positive feelings from customers.

From the definition, we can say that every interaction that builds up to building a positive brand experience in the minds of the customers is worth the shot. According to Chris Cavanaugh, ?it is about designing a sensory experience that brings an individual into a lasting and meaningful relationship with a brandname.?

A customized packaging box is one method to sell your brand?s story and leave your brand? shipping boxes for businesses and message resonating with customers. It makes you intentional and gives you an edge over a host of competitors.

Why Go for A Custom Box?
There are a thousand and one reasons why custom packaging is beneficial to you and your business. Asides from clearly distinguishing you from your competitors, these are some other reasons to subscribe to using custom boxes:

1. Brand Identity
First, you must recognize that your brand identity is everything your packaging is. Your brand and what it means lies in the visual representation of one's product?s packaging. It speaks volumes about what you represent as a small business.

In accordance with Liam Curley in Business 2 Community, the customer?s perception and feeling of your packaging are always transferred to the product. If your packaging is poor and drab, it also indirectly says exactly the same for your brand.

2. Visibility, Recognition, And Differentiation
Also, upon initial contact and without any prior information, the first difference a buyer notices when two products are put side by side may be the brand packaging. And surely, as a business, you need all the positive attention you may get.

Custom boxes also provide you the option of printing your logo, slogan, and any other thing that identifies with your business. That alone promotes your brand, gives it more visibility, and helps it to be easily recognized.

Nowadays packaging isn?t only for functionality; it?s also about making your customers? purchase experience memorable. With custom boxes, you can stand out from a sea of other brown boxes- or brands, if you may.

3. Choice of Material
Custom boxes also give you the choice of selecting the type of material that might be best for your product. Unlike with ready-made boxes, there?s usually the choice of choosing between cardboard or Kraft.

Unlike plastics, these additional options can be reused; they are easily recyclable, they decompose with ease and are totally eco-friendly.

4. Flexible Design
Another reason custom boxes are a definite ?yes? is that; it is possible to always be flexible in your designs. This means it provides you with the choice of alternating for shapes, patterns and colors, themes, and messages.

Custom boxes let you wrap the products in boxes that reflect special seasons- such as Valentine?s Day, Christmas, or perhaps a birthday. This add-on gives you a competitive edge over other sellers.

5. Consumer Behavior
Whenever a brand appeals positively to consumers, they have a tendency to associate with it; this, in turn, triggers loyalty and keeps them as ?repeat-customers.?

Design elements such as the imagery used, color, or fonts can evoke strong emotions and memories in the minds of the consumer. When this happens, this type of product resonates and appeals to the customers not only mentally, but also emotionally. And usually, emotions sponsor behavior.

6. Boosts Sales
Packaging has a direct influence on sales aswell, and custom boxes may also be an excellent way to do this. Humans are generally attracted to good visuals. If people are drawn to your packaging, they?ll most likely buy your product.

This is the case with the MillerCoors beer brand. They witnessed an impressive 5% upsurge in sales from doing nothing asides changing their beer can.

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