Notes

PR Predictions for 2014
The changing calendar inspires many to take into account what the future holds for us. We are very worked up about the rapidly evolution of PR, especially given that professionals have more opportunities to positively influence business goals. Here are some key 2014 predictions that sound really interesting:

1. get more info is alive and kicking

The brand new business models along with greater accessibility to media through cellular devices indicate the downward spiral of the news headlines media industry could be actually rising. Subscriber paywalls to online media are starting to replace declining print advertising, according to the New York Times. Newsweek is also re-launching its print edition, with plans to increase subscriber revenues rather than rely heavily on advertisers. Simultaneously, in accordance with Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.

2. SOCIAL MEDIA MARKETING continues to evolve

In accordance with PR Every Dey, this year LinkedIn can be the "new Facebook." With added features such as "likes" and the dew design designed to encourage users to create branding tools, more marketers are anticipated to use LinkedIn to follow relevant conversations, and to connect with clients and influencers. As well, LinkedIn will also be an extremely important platform for journalists researching and identifying great stories.

3. Focused and integrated content

When it comes to PR, the need of content isn't new. It's always been the focus of thought leadership campaigns, media storytelling and many other PR services. However, that doesn't mean PR pros are not always thinking about new opportunities to boost their content. At the same time, content strategies in 2014 must account for the increased number of formats and distribution channels, so the more diverse and creative our content is, the more likely it is to spread in to the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the need for SEO and PR to interact is more pressing than ever before, so Media Bistro predicts that PR and SEO will find collaboration pretty important. Another trend prediction for PR may be the increasing union of social media with mobile and location. 2014 PR strategies should be adapted to take this into consideration since consumers utilize social media via their mobile devices more than ever. Therefore, there will be a much greater need of hyperlocal PR strategies, allowing local companies to attain and engage clients like never before.

Newsmaker Group is a full-service communications firm. Whether you're looking to aid sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a fresh service or company, promote a fundraising campaign, and/or educate the general public, Newsmaker Group delivers relevant and compelling communications results!
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