Notes

PR Predictions for 2014
The changing calendar inspires many to take into account what the near future holds for us. We are very worked up about the rapidly evolution of PR, especially given that professionals have more opportunities to positively influence business goals. Here are several key 2014 predictions that sound really interesting:

1. The news media industry is alive and kicking

The new business models along with greater option of media through mobile devices indicate the unpredictable manner of the news media industry could be actually rising. Subscriber paywalls to online media are starting to replace declining print advertising, in line with the New York Times. Newsweek is also re-launching its print edition, with plans to increase subscriber revenues rather than rely heavily on advertisers. Simultaneously, in accordance with Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.

2. Social Media continues to evolve

In accordance with PR Every Dey, this year LinkedIn will become the "new Facebook." With added features such as "likes" and the dew design designed to encourage users to build branding tools, more marketers are anticipated to use LinkedIn to follow relevant conversations, and to connect with potential clients and influencers. Concurrently, website may also be an extremely important platform for journalists researching and identifying great stories.

3. Focused and integrated content

With regards to PR, the necessity of content is not new. It's always been the focus of thought leadership campaigns, media storytelling and many other PR services. However, that doesn't mean PR pros aren't always considering new opportunities to improve their content. Concurrently, content strategies in 2014 must take into account the increased amount of formats and distribution channels, therefore the more diverse and creative our content is, the much more likely it really is to spread into the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the need for SEO and PR to interact is more pressing than ever, so Media Bistro predicts that PR and SEO will find collaboration pretty important. Another trend prediction for PR may be the increasing union of social media with mobile and location. 2014 PR strategies should be adapted to take this into consideration since consumers utilize social media marketing via their mobile devices more than ever. Therefore, there will be an even greater need of hyperlocal PR strategies, allowing local companies to attain and engage clients like nothing you've seen prior.

Newsmaker Group is a full-service communications firm. Whether you are looking to aid sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a fresh service or company, promote a fundraising campaign, and/or educate the general public, Newsmaker Group delivers relevant and compelling communications results!
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