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The respondents of the study were selected through the use of a purposive sampling technique to determine the sample size. Purposive sampling involves identifying and selecting individuals or groups of individuals that are especially knowledgeable about or experienced with a phenomenon of interest (Cresswell & Plano Clark, 2011).
CRITERIA
Key informants Criteria
Owner - Must be the coffee grind's owner
- Have a enough knowledge about business and know how to
maintain the popularity here in Sta, Cruz Laguna.
Vendors - Must be one of the coffe grind's staff
- Have knowledge about the business
- Referred by the owner
Customers - Must be a regular customer
- Always buy a coffe grind producT
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