Notes

The Magic Leap Enters The World Of Business


When we first reviewed the Magic Leap headset for entertainment in 2018, it looked to be a major leap in AR. It was an amazing slim and light option for mixed reality headsets and had the potential to deliver an amazing experience for the end user. However, just like similar ideas, like Google Glass, the Magic Leap company failed to stay on the initial impression with its flagship product.

For whatever reason - perhaps a lack of proper marketing, or a higher-than-affordable price tag, the Magic Leap One headset just didn't get the hype that it wanted (or deserved). Magic Leap isn't giving up its efforts in AR yet and that's a good thing to AR fans. The brand has tumbled straight out of its failure with consumers and has shifted to a fresh strategy using the latest in business technology.

Augmented Reality: The Next Generation Reality

The forthcoming products of Magic Leap Enterprise Suite. Magic Leap Enterprise Suite will specifically target the business landscape and include the healthcare industry. There is already evidence that healthcare is expected to be among the first to adopt VR and AR tools. The trend will only become more widespread as telehealth expands.

Magic Leap's suite for enterprise can allow workers of the present to use 3D visualisation and spatial computing to manage data, learn new skills, or collaborate with other colleagues. Magic Leap believes that focusing on the business environment, and not the consumer market, can help the company recover from the poor reception to it's Magic Leap One Creator Edition of gaming equipment. The president of Magic Leap, Rony Abovitz predicted that the entertainment headsets will sell about one million units during the initial year.

magic leap didn't just wish for the event to occur - they have raised $3.13billion in venture capital. Unfortunately, just 6,000 advanced headsets were made available by the company based in Florida during the initial half of.

A New chapter in Spatial Computing

Magic Leap's tech, although extremely immersive, comfortable and engaging but it wasn't a hit with consumers in the manner that the company expected. Thankfully, Chief Product Officer, Omar Khan, says that there are still opportunities for Magic Leap to gain a edge on competitors in the field of VR and AR. Magic Leap's move to the market place is the first step towards a brand new chapter in the business. Magic Leap believes the new strategy will open more opportunities for business growth for its entire stakeholder base.

Magic Leap's decision to concentrate on business could create exciting new possibilities, but it is also vital to keep in mind that the company will be in direct competition against several of the most prominent brands. Microsoft and Google have developed AR apps specifically for the business market. However, there may still be room for a competitor such as Magic Leap to sweep in and take a piece of market. From banking to healthcare and investment, a variety of industries have proven to be more responsive to AR.
Read More: https://verticalrealities.com/pages/magic-leap