Notes

Keeping Up With Technology: Survival of the Fittest
There is no question that the Internet has helped small enterprises expand their reach by leaps and bounds to an exponentially greater market. They are now able to contend with their larger counter-parts insurance firms the same usage of potential consumers. By using effective Internet marketing strategies, small business owners now have the methods to promote their brand that they didn't have prior to the Internet revolution. The increased using social media opens up even more doors to small business owners by enabling them to interact with and take part in online conversations with prospective customers/clients.

However, just like read more of medications we take to cure an illness, there are several negative consequences for some to the powerful functionality of the Internet. The Internet has completely transformed the way we live and conduct business today.

Take for instance, the small local business proprietor who has enjoyed a successful business based on word-of-mouth advertising and maintaining an excellent reputation locally. Imagine if this same business owner either doesn't have a website or comes with an outdated one? Before, this wouldn't have mattered however now in today's times with people using the Internet a growing number of for purchases, doing research on items before they buy, price shopping, etc., this small business owner might find that he / she is losing customers to your competition which has more of an online business. What choice is there but to "match the Jones" and either create or update one's website as a way to maintain a competitive edge? Even though word-of-mouth advertising is still the single most cost-efficient and effective form of advertising, not having an online business or less of one than your competition could have a negative impact on your bottom line. A website visit is often the initial interaction a consumer has with a small business, and without one or an ineffective one, some small businesses are at a substantial competitive disadvantage.

Remember telephone booths? Remember when there were phone booths on almost every major street? Now the only real place you will discover a phone booth is on a street on Disney property. Many people are quitting their land line phones in favor of cell phones. Think about phones that are mounted on phone cords? How many of us have even a phone in our home that's not cordless? (You'll wish you did in case you have a power failure!)

The business world is currently becoming one which is consumer-driven. Consumers want what they need when they want it. Many industries are increasingly being negatively affected by both Internet and the brand new consumer of today.

Email is replacing snail mail and is having a negative impact on the united states Postal Service because they continue to raise the postage rates. The price of newspapers has increased significantly as the circulation has decreased. It is much easier for people to obtain their news from the web than to rely on a newspaper. Online news is immediate and accessible 24/7 which is a lot more convenient and today's consumers flock towards convenience. Many newspapers have had to shut down while some are experiencing tremendous difficulty staying afloat.

Travel agencies are losing business because people are no longer reliant in it to book airline flights and hotel reservations. The Internet makes it easier and sometimes more cost effective to go online and make your personal reservations. The entire market sector of the travel agencies has changed and perhaps in time will cease to exist as increasing numbers of people make their very own travel arrangements.

The music and video industries have been seriously affected by the Internet. Music, movies and television are plentiful for free. With sites such as Hulu which allow you to watch anything you want anytime you want, what will eventually DVD rental companies? The music industry, in particular, has been turned ugly in trying to keep up with the changing technologies and just how music is bought, marketed and shared. The large music stores experienced to improve their marketing and business strategies because of how simple it really is to purchase mp3s from the web. There has been a significant negative impact on the music industry's revenues due to how easy it really is for anybody to basically steal whatever they want whenever they desire to. Copyright infringement is running rampant online leading to time and resources to try to police it.

The Automotive industry has had to change their business design to keep up with the changing times and the increased usage of the Internet for researching reviews, online companies that help consumers find the best price, and online car auctions. The internet is now the main player where people turn to sell or buy used cars, trucks and vans. Auto makers realize that should they want their cars to get good press coverage, they need to have a strong online presence.

"Survival of the fittest" is a phrase that carries enormous meaning for many industries. The ones that adapt and change their business models and marketing practices in line with the effects of the Internet are the ones that by natural selection will survive. Those that don't, will die off.

Just what exactly does this mean for business owners, both large and small? This means that during the natural course of evolution, unfortunately, some niches won't have market, however, by keeping up with technology and the needs and wants of the buyer, it is very possible to alter your company's offerings in order to continue giving your perspective clients/customers exactly what they are searching for.

Julie has 10+ years experience in strategic marketing initiatives, marketing and sales communications, event planning, marketing management, business development, customer support, vendor and pr, managing promotional campaigns, branding and more recently in Internet marketing programs including natural search optimization, link constructing, blogging, business analytics, social networking, and article marketing. Julie's specialty is based on her ability to quickly learn the ins and outs of her clients' companies, help them analyze what they're currently doing making use of their marketing efforts, and work with them to determine the very best and creative method of their marketing initiatives.
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