Notes

MAINTAINING Technology: Survival of the Fittest
There is not any question that the web has helped small enterprises expand their reach by leaps and bounds to an exponentially greater market. They are now able to compete with their larger counter-parts insurance firms the same access to potential consumers. By using effective Internet marketing strategies, small business owners now have the methods to promote their brand that they didn't have before the Internet revolution. The increased usage of social media marketing opens up a lot more doors to small enterprises by enabling them to connect to and engage in online conversations with prospective customers/clients.

However, just like the side effects of medications we take to cure an illness, there are some negative consequences for some to the powerful functionality of the Internet. The Internet has completely transformed just how we live and do business today.

Take for instance, the small local business owner who has enjoyed an effective business predicated on word-of-mouth advertising and maintaining a good reputation in the community. What if this same business proprietor either doesn't have an internet site or comes with an outdated one? In past times, this wouldn't have mattered but now in today's times with people online a lot more for purchases, doing research on items before they buy, price shopping, etc., this small business owner might find that he or she is losing customers to your competition that has more of an online business. What choice is there but to "keep up with the Jones" and either create or update one's website as a way to maintain a competitive edge? Even though word-of-mouth advertising continues to be the single most cost-efficient and effective form of advertising, not having an online presence or less of 1 than your competition could have a negative effect on your bottom line. A website visit is often the initial interaction a consumer has with a business, and without one or an ineffective one, some smaller businesses are at a significant competitive disadvantage.

Remember telephone booths? Remember when there were phone booths on nearly every major street? Now the only place you can find a phone booth is on a street on Disney property. Lots of people are quitting their land line phones and only cell phones. How about phones that are mounted on phone cords? How many of us even have a phone in our home that's not cordless? (You'll wish you did when you have a power failure!)

The business world is currently becoming one which is consumer-driven. Consumers want what they need when they want to buy. Many industries are increasingly being negatively affected by both Internet and the brand new consumer of today.

Email is replacing snail mail and is having a poor impact on the US Postal Service because they continue to improve the postage rates. The price of newspapers has more than doubled while the circulation has decreased. It really is much easier for folks to obtain their news from the web than to rely on a newspaper. Online news is immediate and accessible 24/7 that is a lot more convenient and today's consumers flock towards convenience. Many newspapers have had to shut down while others are having tremendous difficulty staying afloat.

Travel agencies are losing business because people are no longer reliant in it to book airline flights and hotel reservations. The Internet makes it easier and sometimes more cost effective to go surfing and make your personal reservations. cool places to drive near Navi Mumbai of the travel agencies has changed as well as perhaps in time will vanish as increasing numbers of people make their own travel arrangements.

The music and video industries have been seriously affected by the Internet. Music, movies and television are plentiful for free. With sites such as for example Hulu which allow you to watch whatever you want anytime you want, what will happen to DVD rental companies? The music industry, specifically, has been turned upside down in trying to keep up with the changing technologies and just how music is purchased, marketed and shared. The large music stores have had to change their marketing and business strategies because of how simple it is to purchase mp3s from the Internet. There has been a substantial negative effect on the music industry's revenues because of how easy it really is for anyone to basically steal whatever they want whenever they desire to. Copyright infringement is running rampant on the internet leading to time and resources to try to police it.

The Automotive industry has had to change their business design to maintain with the changing times and the increased usage of the Internet for researching reviews, online companies that help consumers find the best price, and online car auctions. The web is now the primary player where people turn to sell or buy used cars, trucks and vans. Auto makers realize that if they want their cars to obtain good press coverage, they have to have a strong online presence.

"Survival of the fittest" is a phrase that carries enormous meaning for most industries. Those that adapt and change their business models and marketing practices in line with the effects of the web are those that by natural selection will survive. The ones that don't, will die off.

Just what exactly does this mean for business owners, both large and small? This means that through the natural span of evolution, unfortunately, some niches won't have market, however, by keeping up with technology and the requirements and wants of the buyer, it is extremely possible to alter your company's offerings to be able to continue giving your perspective clients/customers exactly what they are looking for.

Julie has 10+ years experience in strategic marketing initiatives, marketing and sales communications, event planning, marketing management, business development, customer service, vendor and pr, managing promotional campaigns, branding and much more recently in Online marketing programs including natural search optimization, link constructing, blogging, business analytics, social networking, and marketing with articles. Julie's specialty lies in her capability to quickly learn the ins and outs of her clients' companies, help them analyze what they are currently doing with their marketing efforts, and use them to determine the most efficient and creative approach to their marketing initiatives.
Website: https://kirkendalleffect.com/cool-places-to-drive-near-navi-mumbai/