Notes

PR Predictions for 2014
The changing calendar inspires many to take into account what the future holds for us. We are very worked up about the rapidly evolution of PR, especially now that professionals have more opportunities to positively influence business goals. Below are a few key 2014 predictions that sound really interesting:

1. The news headlines media industry is alive and kicking

The new business models along with greater option of media through mobile devices indicate the unpredictable manner of the news headlines media industry may be actually rising. Subscriber paywalls to online media are starting to replace declining print advertising, in line with the New York Times. Newsweek is also re-launching its print edition, with plans to improve subscriber revenues rather than rely heavily on advertisers. Concurrently, according to Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.

2. Social Media continues to evolve

In accordance with PR Every Dey, this season LinkedIn will become the "new Facebook." With added features such as "likes" and the dew design designed to encourage users to build branding tools, more marketers are expected to use LinkedIn to follow relevant conversations, and to connect with potential clients and influencers. Concurrently, Additional info may also be an extremely important platform for journalists researching and identifying great stories.

3. Focused and integrated content

With regards to PR, the need of content isn't new. It's always been the focus of thought leadership campaigns, media storytelling and many other PR services. However, that doesn't mean PR pros aren't always considering new opportunities to improve their content. At the same time, content strategies in 2014 must account for the increased amount of formats and distribution channels, therefore the more diverse and creative our content is, the more likely it really is to spread in to the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the necessity for SEO and PR to interact is more pressing than ever before, so Media Bistro predicts that PR and SEO will see collaboration pretty important. Another trend prediction for PR may be the increasing union of social media with mobile and location. 2014 PR strategies must be adapted to take this into consideration since consumers tap into social media via their mobile devices more than ever. As such, there will be an even greater need of hyperlocal PR strategies, allowing local companies to reach and engage clients like never before.

Newsmaker Group is a full-service communications firm. Whether you are looking to aid sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a fresh service or company, promote a fundraising campaign, and/or educate the public, Newsmaker Group delivers relevant and compelling communications results!
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