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Prescription Discount Cards - What They Are, Why They Work
A prescription discount program is designed to help people save money on prescription drugs by offering its members a prescription discount card used when spending money on prescriptions. Pharmacies are willing to accept these discount cards from customers for a number of reasons.

The first of the is a matter of competition between pharmacies. Pharmaceuticals is a $500 billion industry, so competition is fierce. If one pharmacy does not accept the discount card, the pharmacy down the street can, thereby gaining the business enterprise of the cardholder. Remember when you started that lemonade stand when you were a kid, and that pesky neighborhood boy copied your idea, but sold his lemonade for 5 cents less? If you don't could prove that your lemonade was worth 5 cents more than his, you had to lower your price as well. (And let's be honest--your moms were making the lemonade anyway.)

Since medication from one pharmacy is identical to medicine from another, pharmacies are obliged to honor the discount card. Second, even in the lack of competition, pharmacies recognize that some medication is helpful, however, not essential (think antacids), so if the purchase price is too much, some may choose never to fill their prescriptions at all. Basically, there is a whole market segment to be gained by accepting the discount card--the segment that, based on price, would need to decline to purchase their medication unless the price was lowered. Third, pharmacies understand that by accepting the discount card, they get a new customer through the entranceway who may end up buying much more than simply their medication. Ever wondered why Walgreens places their pharmacy (the main reason you're in the store) all the way in the back? As you walk back to the pharmacy, you pass a large number of products from groceries to batteries to stuffed animals to handmade cards to--the list continues on an on. Therefore the more people they get through the door, the more income they make on items other than medication.

Prescription Manufacturer Coupons are manufactured by pharmacy benefits managers (PBMs) who use pharmacies in many ways. In Manufacturer Drug Coupons of prescription discount programs, PBMs negotiate discounted prices for their cardholders, which pharmacies are prepared to accept for the reasons mentioned above. But what's inside it for the PBMs? Whenever a prescription is filled using one of the PBMs discount cards, the PBM gets a small % of the revenue from that sale.

Essentially, everyone wins. Pharmacies have more business. Cardholders get their prescriptions filled at less price. And PBMs get a share of the profits. It is a classic win, win, win situation.


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