Notes

Builders - PR - Marketing For Free Strategy
PR is overlooked by most builders because they believe they will not be able to get their stories or businesses in the media. It is extremely possible for any business owner to get massive amounts of free publicity that would normally cost �100's or even �1000's of pounds should they paid for it through traditional advertising.

When you get yourself a story featured in your neighborhood paper or on the local radio station it is actually better than the standard advert because it carries a lot more credibility when compared to a basic advert.

I have spoken to companies who have transformed their businesses just through the use of PR, they will have simply sent a one page press release to targeted media and they generated an unbelievable amount free publicity.

Here is more info should attempt using to obtain free publicity for your business:

Position yourself as an expert in your industry and tell your entire local media about yourself. During writing this we have been going through a very uncertain economic time and the housing market is not looking very good, so if you certainly are a builder for instance you can contact all your local media with a news story which may tell everybody how exactly to improve the value of these home in an uncertain market.

You would obviously research your facts first, you can then write a one page press release about how you have information to greatly help home owners including your top tips for improving the worthiness of people's homes. Should you be confident and you have some information that is genuinely likely to help people you will discover it very easy to get some free publicity, in the event that you get on well together with your local media it is possible to soon become the person who they contact if they need information associated with your field of expertise.

Reporters are crying out for new and interesting visitors to feature in their papers, magazines or shows and if your news is current you will see it easy to get some free publicity.

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Leonardo Wood specialises in helping UK contractors and small business owners with their sales & marketing to help them grow their businesses.

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