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Why Insurance Websites Suck and What You Can Do About It
Whether you're new to the insurance business or you've been writing policies for a long time, there is a good chance one of your marketing tools carries a web site. And there's an even better chance you're frustrated with the performance of one's site.

Does your site get you the amount of prospects you hoped it would?

Does your site provide useful, timely information to your prospects so they can get to know you and begin to trust you enough to ask you for additional information?

Why YOUR ONLINE Site Is Failing

If your website isn't producing the number of qualified leads you would like, I want you to have a quick trip down memory lane with me. I'd like you to think about the last time you searched for information about a product or service online.

Maybe you needed help planning a wedding or a baby shower celebration? Or were Coverwallet Reviews searching for home elevators a hotel?

Whatever it was, consider the sites and your responses to them. There is a good chance lots of the sites you visited had attractive, well-laid out designs that made the business and its own products look good. But did the site answer your questions? Achieved it draw you in and help build a relationship between you and the company?

Did they get you to sign up for something? Perhaps a newsletter or an e-course or a free video?

I'd bet the sites you found most useful and helpful did exactly that...but how did they actually do it?

How to Get Visitors to Give You What You Want

I'll tell you how they achieved it...they built a direct-response website whose main aim was to give you valuable information about this issue to prove to you they knew the subject and then give you an incentive...bait in the event that you will...to make you provide contact information.

They did the prep work to determine exactly what you'd want to see and they made it answer your questions. And it drew you in...it proved for you they knew what they were discussing and gave you grounds to ask for more info.

Your web site must do the same thing!

A pretty, well-designed site will make you are feeling good about your site, your organization, or your products, but you need to create a relationship with your visitors before they value any of that. And you do that by determining exactly which markets you intend to pursue, evaluating those prospects and their needs, and developing information rich, thoughtful, and helpful products to provide them.

Yes, you should present them. Whether you do it completely free of charge or require a sign up is your decision and depends on your overall goals. There are situations that lend themselves to each approach.

The End Goal: A NICHE SITE that Converts Visitors

The reason your site sucks and you do not get the responses you want is because it isn't centered on your clients or their needs. Each page of one's site must have a goal. And that goal should be customer-focused, not company focused.

Think like Additional info and give them what they're asking for rather than everything you think you intend to tell them. People want to buy, however they hate to be sold. In the event that you provide them with thoughtful, interesting information that answers their questions, they'll gladly require more...which is truly what you would like, right?

"The person who beats his horse soon finds himself walking." -- Proverb

Is your internet marketing strategy working or are you beating the horse hoping it'll improve?

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Todd Temaat can be an author and educator and runs both the Win YOUR NEIGHBORHOOD Market and Truth in Foreclosure internet sites and their parent company Momentum Publishing LLC in Edmond, OK. To learn more articles by Todd at this time, simply click the Expert Author link below.
Here's my website: https://public.sitejot.com/perkinsrode8.html