Notes

Fashion Reigns Supreme in Soccer
Fashion is synonymous with long - legged svelte models wearing designer clothes walking down the ramp normally. However, the style industry has spread its wings to accommodate sports into its purview. There is a time when games like football and soccer were watched and remembered only for the game and what sort of players performed as a team. Now, together with the game, the general public and especially the fans keep a an eye on what a common players are wearing to the overall game. That's what fashion in soccer is all about and the clothing industry is cashing in onto it, heavily.

In earlier days, when soccer was just catching the fancy of the activity player and audiences, there was no pre-determined uniform for the players. Both sides would play the game and the only path to distinguish the two teams would be the numbers and names. Nowadays, website will be seen sporting shirts and jerseys of two colors with their names and team logos or emblems on the shirts. This is mainly because of television and media coverage which has led to commercialization of soccer. Another reason is that soccer teams are owned by different clubs, corporate houses or business tycoons and hence their logos and badges etc., help identify the team with its owners.

What catches the attention of the fans may be the color of the shirt which their home team is wearing, the number written behind the shirt or the emblem of the team, which their favorite player is sporting on that one day. Each team emblem is a reflection of what they are a symbol of and what their club or corporate house motto is. The fans of the activity identify themselves with sport by donning the same shirts, with exactly the same logos or emblem, which are available at reasonable prices, and in addition support that particular team. Sometimes, if any one or two players are the hot favorites of the fans, then sport shops even display that one player's shirt etc, in their show rooms as limited edition items, thereby making them a collector's item. It is a great way to boost sales too.

In most cases, the look of the shirt, the colour combination and the logo would depend on the sponsors of the sport. One reason as to the plethora or designs and color combinations in soccer shirts along with other apparel is basically because sponsors keep changing and the clubs have to accommodate new ones. It has led to a huge boost in the sales of clothing manufacturers. Of course, technology too has played its role in modernizing the fabric of the shirt, by making it more light-weight, sweat absorbent and airy. Yet, concurrently the durability and strength of the cloth is nor compromised. Additional info , soccer clubs and garment manufacturers go to great lengths to market their product. At times even celebrities from the fashion world walk the ramp to model the new designs and logos of the soccer shirts.

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