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Fashion Reigns Supreme in Soccer
Fashion is synonymous with long - legged svelte models wearing designer clothes walking down the ramp normally. However, the style industry has spread its wings to accommodate sports into its purview. There is a period when games like football and soccer were watched and remembered only for the game and what sort of players performed as a team. Now, combined with the game, the public and especially the fans keep a tabs on what their favorite players are wearing to the overall game. That's what fashion in soccer is about and the clothing industry is cashing in onto it, heavily.

In more info , when soccer was just catching the fancy of the activity player and audiences, there is no pre-determined uniform for the players. Both sides would play the overall game and the only way to distinguish the two teams would be the numbers and names. Nowadays, each team will be seen sporting shirts and jerseys of two colors making use of their names and team logos or emblems on the shirts. That is mainly because of television and media coverage which has resulted in commercialization of soccer. The other reason is that soccer teams are owned by different clubs, corporate houses or business tycoons and hence their logos and badges etc., help identify the team using its owners.

What catches the eye of the fans may be the color of the shirt which their home team is wearing, the number written behind the shirt or the emblem of the team, which their favorite player is sporting on that particular day. Each team emblem is really a reflection of what they stand for and what their club or corporate house motto is. The fans of the activity identify themselves with sport by donning the very same shirts, with the same logos or emblem, which can be found at reasonable prices, and also support that particular team. Sometimes, if any one or two players will be the hot favorites of the fans, then sport shops even display that one player's shirt etc, within their show rooms as limited edition items, thereby making them a collector's item. It's a great way to improve sales too.

In most cases, the look of the shirt, the colour combination and the logo is dependent on the sponsors of the sport. One reason regarding the plethora or designs and color combinations in soccer shirts and other apparel is basically because sponsors keep changing and the clubs need to accommodate new ones. It has led to a huge boost in the sales of clothing manufacturers. Of course, technology too has played its role in modernizing the fabric of the shirt, by rendering it more light weight, sweat absorbent and airy. Yet, at the same time the durability and strength of the cloth is nor compromised. Both, soccer clubs and garment manufacturers go to great lengths to market their product. At times even celebrities from the fashion world walk the ramp to model the new designs and logos of the soccer shirts.

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