Notes

Basic Graphic Design
Wether you design your organization brochures, flyers, website, or ads there are several things that you must know. There are some basic graphic design principles that those folks trained in the commercial art/graphic design field don't always share. Here's a short list of components of graphic design which you can use today.

Color

This can be the first & most important. Color is everything. It's why we buy HDTV sets to obtain better color. You need to think about your product first. Will there be a color that fits the item? Are you selling beach items, chose a sand color. Are you currently selling electronics, chose a metallic color. Next make sure the colour is eye-catching but possible to look at. If you can't stare at the colour for at least the minimum period of time that you'd want your customer's attention, then don't use it.

Line

And I don't mean "a line" After all the line of sun and rain in assembling your project. Stand back and squint at your creation. Spot the line of the text and the images. Where are the lines moving? They ought to all direct your customer's attention from the top of one's page to the bottom in a seamless movement. If you notice an out of place line the directs your eyes back to the very best of the page or stops it all together then you need to rearrange several items.

Form

Linked to line. Squint again and spot the text as a block, or rectangular form, instead of individual lines. Spot the images or art as shapes. And spot the entire piece as an application. All the forms should flow in one to some other. Each form should direct your eye to the next form on the page from top to bottom, again in a seamless flowing line.

Movement

I've already touched with this but this is very important. You need your customer to start out at the very top left corner and end in the bottom right corner. The original form of movement is a "Z" meaning the eye should start in the most notable left, go to the top right, make a diagonal to the bottom left, and end up in underneath right. This form is ideal for advertizing and web pages with plenty of graphics or images. The exception will be a page with all text, where you'll want the reader's eye to go left to right on each line.

Space (Negative space)

We all focus on the amount of space that we use on our projects. Think about the space that you don't use? Do you notice that? Well it's in the same way important. Stand back and squint again. Spot the percentage of items filling your project, what is the percentage of negative, unused space? When you want to take full advantage of your space available, you do not want all of it consumed either. Using PSD Mockups Free Download makes an ad look busy inadequate it looks empty. A proper percentage can be anywhere from 60% to 80% used space and 40% to 20% negative or unused space. Keep your percentages for the reason that range and you'll have a nicely balanced ad, web page, or project.

Texture

That is becoming important again with web site design. All of the awesome and interesting textures that you can use for anything from backgrounds to text is amazing. Remember a very important factor a texture carries almost just as much weight to the eye as a photo. Just as you'll not place a lot of photos on your own page don't use way too many textures. Also watch your placement of these they are able to pull the eye from where you want it to move.
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