Notes

Basic Graphic Design
Wether you design your organization brochures, flyers, web page, or ads there are a few things that you should know. There are a few basic graphic design principles that those of us been trained in the commercial art/graphic design field don't always share. Here is a short list of elements of graphic design that you can use today.

Color

This is actually the first and most important. Color is everything. It's why we buy HDTV sets to obtain better color. You intend to consider your product first. Is there a color that fits the item? Are you selling beach items, chose a sand color. Are you currently selling electronics, chose a metallic color. Next make certain the color is eye-catching but possible to look at. If you cannot stare at the color for at least the minimum period of time that you'd want your customer's attention, then avoid it.

Line

And I don't mean "a line" I mean the line of sun and rain in assembling your project. Stand back and squint at your creation. Spot the line of the written text and the images. Where are the lines moving? They ought to all direct your customer's attention from the very best of one's page to the bottom in a seamless movement. In the event that you notice an out of place line the directs your eyes back again to the very best of the page or stops it all together then you need to rearrange several items.

Form

Related to line. Squint again and notice the text as a block, or rectangular form, instead of individual lines. Notice the images or art as shapes. And notice the entire piece as an application. Each of the forms should flow from one to some other. Each form should direct your eye to the next form on the page throughout, again in a seamless flowing line.

Movement

I've already touched with this but this is very important. You need your customer to start out at the very top left corner and result in the bottom right corner. The traditional form of movement is a "Z" meaning the eye should start in the top left, visit the top right, make a diagonal to the bottom left, and result in underneath right. This form is fantastic for advertizing and webpages with plenty of graphics or images. The exception would be a page with all text, where you would want the reader's eye to go left to directly on each line.

Space (Negative space)

We all pay attention to the amount of space that people use on our projects. What about the space that you don't use? Do you observe that? Well it's in the same way important. Stand back and squint again. Spot the percentage of items filling your project, what's the percentage of negative, unused space? When you want to take full advantage of your space available, you don't want all of it consumed either. Using PSD Posters Mockups makes an ad look busy inadequate it looks empty. A proper percentage can be anywhere from 60% to 80% used space and 40% to 20% negative or unused space. Keep your percentages for the reason that range and you will have a nicely balanced ad, website, or project.

Texture

This is becoming important again with web design. All of the awesome and interesting textures which you can use for anything from backgrounds to text is amazing. Remember a very important factor that a texture carries almost as much weight to the attention as a photo. In the same way you'll not place plenty of photos on your page don't use way too many textures. Also watch your placement of these they are able to pull the eye from where you need it to move.
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