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How To Advertise Your Life Insurance Site - How To Advertise Facebook
There has been a lot of buzz recently about having your life insurance website or blog featured on Facebook ads. What is it all about and why should you consider such an option? We will explore these important questions in this article.
One thing that you need to understand before diving in head first and getting excited about having your life insurance ad up on Facebook is this: Google and other search engines do not know your demographic profile information and they are not in the business of selling products or services to anyone. The ad you have up will not be listed by them, nor will it receive any traffic. They have no interest in seeing what you have to say about life insurance. That is not what they are there for.
However, even though they have no interest in buying from you, they do have an interest in knowing what you are all about. That is why they show up regularly on the front page of Google. These are their "fans." If you put up nice looking ads on these sites, you can increase your chances of being on the first page of Google. In fact, the more people that see your ad's the better chance you have of being clicked on.
Another thing to consider is this: Google and other search engines are targeting the wrong audience for your ads. It is not really your target market that they are looking for. It is people who are not likely to buy a policy. So don't try and target this group. You would be wasting your time and the money.
Instead, focus your attention on people who are most likely to purchase a life insurance policy. This is the group you want to attract with your advertisement. It is not worth it to spend time and money attracting people who are unlikely to buy a policy. You could lose out on a great deal of potential customers.
The bottom line is that you should not waste your money on life insurance Facebook ads. If you are not sure about the groups you want to target with your ads then use the tools provided by the major life insurance companies. You can enter these groups into an internet search and identify the people in the area who may be interested in life insurance. Then create separate ads specifically geared to each group.
The key to getting the most clicks and conversions from your ads is to be relevant to the group of people you are trying to attract. Try and find out what their life goals are, whether these are financial security, long term health care, or something in between. What are they willing to do to ensure this? What are their concerns about life? Use this information to come up with your own special ad.
The last thing to remember is that people will be much more likely to remember your ad than your competitors'. Remember linkedin is not a popularity contest, so it is never easy making your product or company memorable. Keep this in mind as you craft your ads. Be specific, honest, and creative but above all don't let your ad get passed over because it does not fit the audience you are trying to reach. This is a critical step to increasing the number of sales from your life insurance website.
Social media marketing is essential when creating ads for your business. Use Facebook and YouTube. Also, try and join groups that have something to do with insurance, and then comment and participate like everybody else does. People will see that you are active and that you have taken an interest in them. This is very attractive to people who need coverage and are not easily swayed by commercials.
Create multiple versions of your ads. The more times you create multiple ads, the more likely people are to remember you. This can lead to a boost in sales. Just be sure to use realistic expectations of how many people would actually read your ad. If you are offering a hundred dollar life policy, and you create ten different ads, only five of them will actually be opened.
You also want to make sure that your Facebook ads are appropriate for the audience you are aiming for. For example, if you are selling life insurance to teens, your ads would not look too aggressive or vulgar. Instead, you could use phrases like "teens looking for life insurance," or "young people searching for life insurance." Using these ideas can help you create effective ads for your life insurance website. Remember, Facebook is an extremely competitive market, so you need all the tools you can get your hands on.
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