Notes

Get Your PR Started - For Free!
Getting publicity for your business can be an elusive and intimidating prospect. Yet you can aquire the media to create about your product or company free of charge, if you make the effort to tell them about you.
It's as easy as contacting a journalist with a good story, but many entrepreneurs have no idea where to start. Here are five "tried and true" strategies public relations practitioners use time and again because they work.

1. Be Informed. Read the media where you wish to be covered. If you prefer a story in the neighborhood newspaper, study it and notice how it covers similar companies. Similarly, if you need to be in InStyle or Fitness, read those publications to get the sections where your product or company might be a good fit. Take down notes on journalists' names, story angles and coverage that can apply to your organization. This will be the start of your publicity plan.

2. Be Topical. Notice what the media already are covering--the economy, celebrities, the housing market--and find out what your company has to say on one of those topics. Perhaps you're offering a new way for visitors to save money while grocery shopping, or your pet grooming service is offering "The Aniston" haircut for dogs. The main point is to tap into what is already on the media's radar.

*In addition, you're an expert on topics related to your industry. Offer yourself to journalists to touch upon topical news. For instance, if you're an agent, contact the media with suggestions on what homeowners can do to greatly help sell their homes faster in these challenging economic times.

1. Be Shocking. The media like covering something with a bit of an edge to obtain people talking. The View is a wonderful example. You can include shock value to your organization by conducting a survey and releasing the outcomes to the media. Should they pick up the story, they'll most likely say something like: "In a survey released by Acme Inc." You can conduct a survey cost-effectively, using tools such as software that allows you to poll the audience on your website. Should you have a cosmetics company, you may want to release news on who has the most kissable pout in Hollywood.

2. Be Seasonal. Throughout the year, the media are looking for stories linked to various holidays. Don't limit your suggestions to Christmas. Consider Earth Day, Labor Day, Valentine's Day, back-to-school, spring, summer, fall and more. Consider offering your services pro-bono for the next holiday or event.

3. Be Initiating. Pr is comparable to sales in that, to some extent, it is a numbers game. There are thousands of media outlets to pitch and generally more than one appropriate journalist at each outlet. Possibilities include local broadcasters, local r / c, magazines, newspapers, daytime talk shows, evening talk shows and the internet. Someone will be thinking about your company.

When you have your first success and see your name in the news headlines, it's addictive. Even better, read more creates momentum: Once one individual writes about you, more will observe. This way, if your first "hit" is on a little website or blog, you can leverage that hit to get to your local radio station. That can get you to the local paper, which can get you to a national magazine, and so forth.

Tiffany Pigee

Editor and Founder

Sugar & Spice Magazine [http://sugarandspicemagazine.com]

To find out more visit [http://sugarandspicemagazine.com]

Bio:

Tiffany Pige� is a rising star in the publication and media industry. She is the creator and publisher of Sugar & Spice Magazine, a dynamic publication calling women to the forefront of excellence and carrying her personal slogan for life, Celebrate everything you're manufactured from! Currently servicing as the CFO of Black Crest United Corporation, Tiffany is really a focused entrepreneur and accomplished business woman.

Tiffany's desire is to motivate and empower women to reach higher, dream bigger and achieve the impossible. A young and loving wife and mother of four, Tiffany has overcome statistical and stereotypical odds through her faith, perseverance and determination. She actually is driven every second, of every minute, of every day with a separate calling to embolden women to the truth that they too can live a fulfilled life of purpose and destiny. Her commitment to excellence and integrity is evident in her exemplary leadership and dedication to the kingdom of God.

Through honest, quick witted and thought-provoking delivery, Tiffany Pigee has the ability to speak life into any situation. Her life experiences have provided effective examples and true to life scenarios on her behalf topic of discussion. She will leave your audience with a pro-active life perspective, profound solutions for his or her dilemmas and excited about their destiny.
Homepage: https://myspace.com/sinclairshea3