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How To Market Music: A HIGHLY EFFECTIVE No-Fail 3 Step Music Marketing Formula That Works
How TO ADVERTISE Your Music More Effectively

Knowing how to market your music is considered to be THE most important thing that can be done for your music business as well as your music career as a whole. You know it's a thing that must be handled and when you're not making efforts to learn how exactly to market your music more effectively then you should know that, at the minimum, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you're currently managing the standard elements of a highly effective music marketing campaign.

What do After all by this?

To begin it is important to assess where you're at at this time and determine whether or not you know and understand just what the basic components of a highly effective music advertising campaign are? Let's face it, if you plan on making a name on your own in the music industry it's important to realize you'll be investing a great deal of your personal time and money into your music career. If you are certain your absolute goal would be to mold your music talents into a true "music business" and you have no doubts concerning the career path you've chosen... then you'll desire to be as efficient and productive since you can possibly be.

Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today's musician.

On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of the key components without the essential third element in a music advertising campaign won't bring in maximum returns for the time invested. This just isn't how to market music effectively.

Don't get me wrong, getting the name on the market and partaking in conversations with fans can be cool, even self gratifying and it's really much better than not doing some thing, but imagine how much far better you'd be if you visited work on many of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.

THE ANSWER To Ineffective Music Marketing

The bottom line is that when you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements which are most productive for your music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 - Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. All you do should create a knowledge for you as well as your music at all times. Approach this with precision and a company direction and your music business foundation will undoubtedly be solidified for years ahead.

Step #2 - Interact with Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online "hangouts" make this process a breeze. Once you've laid the initial groundwork and you have made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts wish to know you are for real. That you care about them. You are here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you.

Step #3 - Sell Your Stuff (Ask for the sale): This one is essential. Unless you have products to sell... you do not have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of one's music marketing processes will flow and flourish so easier.

Yes! indie music websites THEORY

I recognize that it's better to talk about these things than it is to create them happen in your job but this is what the music business is about so incorporating these processes into your music business campaign is crucial, or you simply won't last long enough to create dent in the music world.

And that's not what we want for your music career... could it be?

Again, it might seem easy enough to map these things out on paper nevertheless, you that a lot of bands and musicians will find a hundred and one methods to screw this up.

You'll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to ask for the sale. Or you'll ask for the sale solution to often and just forget about connecting with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and at once out there and execute a couple of music marketing, but if you're not touching all three elements of this process on how to market music, then you're missing the boat and more importantly... you're fans won't be "feeling" your vibe. They just won't connect to you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.

Don't BELONG TO the Marketing Music Business Trap

You've seen them. They're all over the place. Lame press releases that musicians love to distribute nowadays. These press releases are posted and delivered to my inbox on a regular basis with headlines like: "Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band". Just do it... admit it. You've probably sent out something like this yourself at one time or another.

Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you build up a headline like this against my 3 step process. See the news release handles the "Creating Awareness" aspect and even touches lightly on the "Selling Your Stuff" step nonetheless it does not connect and that my pal is really a no no. It's 100% self interested and sadly, it will fail every time it's used.

Fans and media see through this. All of the band wants is the money. For some unknown reason the band is expecting us to at once over to the link included in their press release and go through the buy button. But where's the bond? What about the awareness we need BEFORE they ask for the sale?
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