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Real Estate Photography Tips For Realtors - Don't Do it Yourself, You'll Lose Your Commission Check
I've done it myself; taken what I thought were great listing pictures and used them for my online MLS listing. My clients thought they were fine and I thought they were just fine, until I started working as a buyer's agent in Seattle a few years back.
I worked with over 40 different buyers a week and everyday I'd hear, "Did you see those listing pictures? There is no way you want to see that house, it is a dump! Does the listing agent understand how bad they're?" Obviously, the listing agent didn't spend anything on property photography.
My buyers would also see some great listing photos and need to get in to see the home that afternoon. We'd step inside and they'd wonder if it was exactly the same home they saw online. aerial photography athens ga felt cheated as the pictures were nothing like the true home. (but at the very least the listing agent got buyers walking through the home).
It all came down to the listing pictures they saw online. That's essential marketing for listings! Give buyers an excellent picture and they're going to jump inside the house that day. Provide them with a "do-it-yourself" picture and they'll move onto another home. The listing pictures make the difference, especially when you spend several bucks on professional property photography!
Even when the listing pictures were much better than the actual house, do you know what? It still got the buyers inside! That's your goal as a listing agent; get as much showings as you possibly can. Professional real estate photography makes that happen.
With up to 80%+ of buyers looking online now, the listing photos are the first thing they're considering and basing their initial impressions on.
How much cash in lost commissions do you think you're missing as you won't spend a couple hundred bucks for professional real estate photography?
In the event that you did spend the well invested marketing dollars on some professional real estate photography.......
You could have more satisfied clients as the home sold faster.
You could have made more cash because you didn't need to drop the sales price when the listing became stale in the marketplace.
You could look like a top producer in your community due to quicker sales, better looking listings and more satisfied clients. Your overall image is enhanced, big style!
Isn't it funny how such a small aspect of your organization can affect the whole lot? Anytime you understand how one issue affects your net profits, that'll cause you to perk up, right?
Now don't give me the excuse that it's too expensive because it isn't. Consider it as a advertising expense because that's exactly what it is. And property photography is one of the best things it is possible to spend your marketing dollars on.
You've got a couple options........
You could grab a specialist in property photography in your local area and offer them $50-$200 to come quickly to your listing and take some fabulous photos. Make sure they're first class, have all of the right equipment and understand the goal of these photos. You don't want to pay for real estate photography that's no better than your own.
Your other option is to go with an organization like Vicaso.com who does real estate photography exclusively. Their business is listing photos for realtors!
It is possible to schedule your photo shoot on the website, pay about $200 roughly and get the most captivating listing photos you'll ever see. In case you have a crack house listed on the market, their property photography can make it appear to be a palace.
I'm letting you know; don't skimp on your real estate photography. Consider the cost as an investment. In the event that you spent $200 on professional property photography and returned another $20,000 in commissions that year from faster sales, more clients, and higher listing prices, wouldn't that be worthwhile? You betcha!
Website: https://justusdrones.com/home/services/
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