Notes
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Competition =
UVP = IDA (independent and local) / Counselling + comprehensive / after-hours emergency service
Incentives and discounts =
WEBSITE
WIX and wordpress are both free with many plugins
EMAIL MARKETING
-build a perpetual email list
-automate the list
ADS
-fb ads / google ads /
CONTENT MARKETING
-Google My Business
-Use the room / free events/advice
-Yelp
-more databases like GMB
PARTNER
SEO
PR
PHYSICAL
-postcards/signs/banners = one banner infront of the pharmacy + one banner on terwillegar drive by the superstore
-mail marketing
INFLUENCERS IN THE COMMUNITY
SOCIAL MEDIA
WORD OF MOUTH + REVIEWS
REFERAL MARKETING
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