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An innovative venture in the domain of children's entertainment products, Bratz was initially stated in 2001 as dolls for teenagers and kids in the entire year 2001 by the company referred to as MGA entertainment.
The dolls of sizes around 254 mm have as characteristic features big heads with full lips and wide eyes, alongside very minute noses; apart from smaller torsos and shoes which might be removed and put back on.
The four major characters of the original venture were referred to as Sasha, Jade, Yasmin and Cloe. The unprecedented popularity of these creations and the near iconic status they received engendered the creation of additional companions, spinoffs, movies predicated on them, video games and also music albums.
The toys were the brainchild of designer Carter Bryant. In the entire year 2000 Bryant met with Micro-Games America Entertainment CEO Mr. Isaac Larian and showed him a few of the sketches conceived. Larian discovered that the drawings fascinated his daughter Jasmin who was visiting his father in his office at that point of time.
In the year 2001 the initial four dolls were released for everyone each decked out in modern attires and in a strong urban style. Bratz then quickly generated worldwide popularity. It managed to achieve the position of the number one doll in many countries like the likes of Italy, France and Spain; it also went on to end up being the number two toy in England and other parts of the United Kingdom.
The dolls acquired celebrity status in lots of parts of the planet and went on to win several awards in its debut year.
The laurels that were showered on the product soon after its launch include the 'toy of the year' from Family Fun and Peoples choice for the toy of the year from TIA.
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