Notes

1. Planning:
- Tim Cook has been instrumental in planning Apple's product launches, expansion into new markets, and supply chain management.
- He ensures that Apple's products meet customer needs and align with the company's overall strategy.

2. Organizing:
- Cook has organized Apple's teams to focus on different areas of the business, such as hardware, software, and services.
- He ensures that each team has the necessary resources and collaborates effectively.

3. Coordinating:
- Cook fosters collaboration among teams and departments within Apple, ensuring smooth communication and coordination.
- He encourages cross-functional teamwork and aligns efforts towards achieving the company's goals.

4. Directing:
- Cook provides clear direction and vision to Apple's employees, inspiring them to innovate and deliver high-quality products.
- He sets performance expectations, provides feedback, and supports employee development.

5. Controlling:
- Cook oversees the performance of Apple's products, monitors sales figures, and analyzes customer feedback.
- He takes corrective actions to ensure that Apple maintains its high standards and meets market demands.