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Do you know the Content Marketing Trends in 2017 to get an Upsurge in YOUR ORGANIZATION?
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Content marketing has become a central part of businesses as a result of benefits linked to it. The Content Marketing Institute has reported that 70 percent of business to business marketers have plans of coming up with more content in 2017 in comparison to 2016. Technology and online marketing are evolving quickly. Therefore, as a marketer, you have to keep current with the most recent trends so as to remain competitive. You have to keep in mind the next trends if content marketing is section of your online marketing strategy in 2017.
1. Mobile Content: Giving your clients an excellent mobile experience could keep them coming back. That is going to be essential from 2017 onwards. It is predicted that Smartphones will make up fifty percent of the world?s devices and connections by 2020 and seventy-five percent of Facebook users will access the platform through mobile devices by 2018. Therefore, you need to come up with mobile friendly content. You should keep image sizes and quantities to a minimum. Text should be precise, engaging also to the point. Additionally you need to incorporate video into content plans.

2. Native Advertising: Classic banner advertising will not offer the same results it offered in the past. Today, a lot of people consider banner advertising as a nuisance. An improved option is native advertising. It is effective since it matches the feel, look, and design of the website on which it is published. Website visitors consume and experience native advertising very much the same that they go through the actual content on the website .

3. Influencer Marketing: If you are attempting to lure Millennials to your brand, then it is essential to possess a local personality, influential person or celebrity to back up your brand. Eighty-four percent of consumers consider online reviews to be as important as personal recommendations. Therefore, obtaining a person your clients research to or trust associated with your brand is a wonderful way to create engaging content that they will respond to.

4. Personalization: Personalization can increase engagement by up to 62 percent. Your clients have different preferences and they fall into various demographic groups. Therefore, targeting the overall audience is not effective if you would like your brand to stand out. You need to let your clients access what they're seeking. You should have a segmentation strategy to be able to provide personalized and relevant content to your visitors. 5. User-Generated Content (UGC): User generated content includes reviews, photos, blogs, and videos, which were generated by the users of a platform. Social media marketing is a good example of an area where user generated content plays a significant role in marketing. You should identify many UGC opportunities to ensure that your brand thrives.

6. Interactive Content: The benefit of using interactive content is offering different opportunities for engagement and adding value to an individual experience. This will result in the success of one's brand. Such content is affordable and reliable.

7. Marketing Automation: Marketing automation is whereby you automate some tasks and actions to boost efficiency and save time. Significantly less than 10 percent of firms use automated marketing. Marketing automation has resulted in a 451 percent upsurge in positive leads. Consumers usually demand a far more personalized and intuitive experience. Hence, it is important to consider using automation techniques in areas like social media, email, and e-commerce as a way to thrive in a fast growing and competitive market.

8. Virtual Reality: In 2016 there were a lot more than 43 million virtual reality users across the world which number will continue increasing from 2017 onwards. It is advisable to consider creating content that may easily reach a wider audience. Virtual reality will attract customers to your brand and boost your rates of engagement. Seventy-one percent of consumers like virtual reality. They consider brands that use virtual reality as forward thinking. Using virtual reality can help you win more customers.

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