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Do you know the Content Marketing Trends in 2017 to get an Upsurge in YOUR ORGANIZATION?
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Content marketing has become a central section of businesses as a result of benefits associated with it. THIS CONTENT Marketing Institute has reported that 70 percent of business to business marketers have plans of discovering more content in 2017 in comparison to 2016. Technology and online marketing are evolving quickly. Therefore, as a marketer, you must keep current with the most recent trends so that you can remain competitive. You have to keep in mind the following trends if content marketing is section of your online marketing strategy in 2017.
1. Mobile Content: Giving your clients a great mobile experience will keep them coming back. This is likely to be essential from 2017 onwards. It really is predicted that Smartphones can make up fifty percent of the planet?s devices and connections by 2020 and seventy-five percent of Facebook users will access the platform through cellular devices by 2018. Therefore, you need to come up with mobile friendly content. You need to keep image sizes and quantities to a minimum. Text must be precise, engaging and to the point. Additionally you have to incorporate video into content plans.

2. Native Advertising: Classic banner advertising will not offer the same results it offered before. Today, a lot of people consider banner advertising as a nuisance. An improved option is native advertising. It is effective since it matches the feel, look, and design of the website on which it is published. Website visitors consume and experience native advertising very much the same that they experience the actual content on the website.

3. Influencer Marketing: When you are attempting to lure Millennials to your brand, then it is vital to get a local personality, influential person or celebrity to back up your brand. Eighty-four percent of consumers consider online reviews to be as important as personal recommendations. Therefore, getting a person your clients research to or trust associated with your brand is an effective way to create engaging content that they will respond to.

4. Personalization: Personalization can increase engagement by around 62 percent. Your clients have different preferences and they fall into various demographic groups. Therefore, targeting the general audience isn't effective if you want your brand to stick out. You should let your clients access what they are seeking. You should have a segmentation strategy to be able to provide personalized and relevant content to your customers. 5. User-Generated Content (UGC): User generated content includes reviews, photos, blogs, and videos, which have been generated by the users of a platform. Social media is a good example of a location where user generated content plays an important role in marketing. You should identify many UGC opportunities to make sure that your brand thrives.

6. Interactive Content: The benefit of using interactive content is offering different opportunities for engagement and adding value to an individual experience. This will result in the success of your brand. Such content is affordable and reliable.

7. Marketing get more info : Marketing automation is whereby you automate some tasks and actions to boost efficiency and save time. Less than 10 percent of firms use automated marketing. Marketing automation has led to a 451 percent upsurge in positive leads. Consumers usually demand a far more personalized and intuitive experience. It is therefore important to contemplate using automation techniques in areas like social media marketing, email, and e-commerce so as to thrive in a fast growing and competitive market.

8. Virtual Reality: In 2016 there have been more than 43 million virtual reality users everywhere and this number will continue increasing from 2017 onwards. You should think about creating content which will easily reach a wider audience. Virtual reality will attract customers to your brand and increase your rates of engagement. Seventy-one percent of consumers like virtual reality. They consider brands that use virtual reality as forward thinking. Using virtual reality can help you win more customers.

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