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Businesses adapt and change as they grow and often these changes are overlooked on the website.
While you could have added another offering and placed it in your website navigation, it?s vital that you assess how that new service or product alters your overall goals with your user and to respond to user behaviour.
It may not be a new service but a new goal for your business. Take stock of your goals and see should they?re reflected in your current content. A content makeover isn?t exactly like a new website.
You?ll be maintaining your same CMS and theme and working on what's displayed and how users find it. Keep reading for the precise areas to pay attention to when evaluating your website and determining it?s dependence on a content makeover.
Install Google Analytics
When your website was initially created, Google Analytics may not have been installed so as to assess its performance. Given that your site is running, it?s a good time to get that code in there. If you want help with that just tell us in the comments or e mail us directly and we?ll be sure you have Google?s free analytics running properly.
Having this analytical data is a great way to start a content makeover. Within that data it is possible to see how your users used your site. This may really change your focus and demonstrate what users see value in.
Analyze Social Media Data
Another great spot to check on is your social media. If you haven?t been updating it or using any kind of content strategy, don?t worry. While it is vastly better have those essential bases covered, your account will still be able to show you a little bit about how exactly your users perceive you and who is interested in your business.
Search for any keywords relevant to something you offer in the descriptions and bios of accounts who follow yours. Now click on through to their accounts and get reading! If someone focuses on everything you do and is sharing content about any of it, you can use their own engagement to help direct your content update.
What did their followers like? What did they share most? In the event that you offer something related to it and haven? check here placed any importance on it or it?s a new offering, you then know to update that so it?s more prominently open to your users if they land on your Home page.
You would like to emphasize what you can easily see users are interested in. In doing in order to reduce the number of clicks it takes before your users reach their desired page within your website.
Prune the Clutter
This is also a great opportunity to prune anything that has seen no traffic or ROI and isn?t essential to your business.
Some companies even don?t remember what is on their website after a few years so ensure you read every single word on every page for those who involve some outdated information.
A cluttered navigation is an easy solution to put users off. When it comes to websites, the golden rule of 3 still applies: only 3 steps in between a user landing on your own website and them finding what they need. Plus, no more than 3 seconds for the page to load so they can find what they?re after.
If you don?t have those covered then your website won't perform in addition to it could. Delete what you don?t need and neaten up that nav!
Evaluate Site Performance
Now some technical tips. These will be kept simple but if you really want your website to execute contact our web development experts. The technical and search engine optimisation side of websites are a lot more connected than previously. Google really puts a magnifier over your site when evaluating the method that you will rank.
In case you have every on-site SEO signal on your own site, they don?t mean around performance indicators like bounce rate (how often someone lands on your site and leaves immediately) or time on site (just how long they stay on a page once they landed on it).
Site performance is key. Search for anything slowing your website?s load time. You may be running an outdated plugin, have images that are much too large, or be loading certain code called scripts, that ought to be deferred until your content is visible to an individual without scrolling.
When you can see your site is loading slowly but aren?t sure what?s causing it, then contact us and we?ll demonstrate why that?s happening.
Start with a niche site Analysis
Your articles makeover shouldn?t be something you dread and doesn?t have to be painful. Expect it to take weeks or even months and don?t stress over it.
The best place to start out when attempting your makeover is really a professional website audit.
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