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In order to sell on major online marketplaces, you'll need an authentic way to identify your products. GS1 is the global authority for the unique identification of products and companies, which serve as the building blocks for barcodes.
While a barcode is not actually scanned during an online checkout, the number sequence under the barcode (referred to as a GTIN) is used to uniquely identify a product.
Amazon Requires Brand-Licensed GS1 UPC Barcodes
Amazon requires sellers to obtain UPC (GTIN) barcodes with UPC Company Prefixes licensed directly from the standards agency. From Amazon's requirements:
GS1 UPC Barcodes Are Accepted Everywhere
The best part about GS1 UPC barcodes is that they are accepted globally. The GTIN/barcode you need for your product on Amazon is the same barcode you'll need to list your product on another retailer’s website and in retail stores.
Retailers often verify the authenticity of your barcodes by checking in the global database before they allow you to sell on their site.
Watch the short video to better understand why.
Why else would you want a GS1 Barcode? Google Discovery
It is true. GS1 UPC barcodes enable an increase in the likelihood of better product discovery. Google also recommends getting barcodes that are correctly licensed to your brand.
You can watch the video for a quick explanation of how barcodes help you get discovered online.
Direct from the Google Merchant Center:
“GTINs help us understand exactly what you're selling. When we understand what you're selling, we can help boost your ad performance by adding valuable details about the product and serving the ad in a more relevant way to users. This also means that your ads can serve in more places on Google, YouTube, and our partner sites. Merchants who've added correct GTINs to their product data have seen conversion rates increase up to 20%.”**
Google is telling you that product descriptions and attributes influence their algorithm and consumer buying decisions. It’s simple... the right barcode will help your product get exposure.
GTINs - Barcodes - GTIN.cloud - Personal Support
We Provide More Than Just Barcodes!
Access to GTIN.cloud® enables members to completely manage their GTIN assignments, create high-resolution barcodes, and control their associated product data.
More importantly, an assigned personal GS1 Barcode consultant will not only assist with any and all questions but will validate information BEFORE publishing.
gs1 upc
Website: https://www.barcode-us.com/gtins-prefixes-barcodes/get-upc-barcodes
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