Notes

The promises of page 1 in Google - the myth of this
Advice,Business,Consumer
Is this free article relevant to this category?

You've seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don't have their hand in your wallet.
Suppose you sell widgets. You need to sell more widgets, and the way to do that is to make sure that more folks find out about widgets, and that you will be the place to buy their widgets. Additional info might end up buying a half-page ad in a national magazine to tell your story. When you place that ad, you are "guaranteed" your position.

With a magazine advertisement, guess what happens the magazine's circulation is, who reads it, and which page will feature your ad. The magazine can guarantee all that, since they own the medium.

Search engine marketing is qualitatively different. Once you work with a search engine marketing firm to promote your website, they cannot guarantee where your listing will appear. Certainly there are types of online ads where there are guarantees set up: banner ads coming in at "cost per thousand impressions", pop-up ads, and so forth. They are like traditional media buys, where you are working directly with the owner of the medium where the ads appear, but this is not search engine marketing.

Even so-called pay-per-click search engines cannot guarantee your situation. In Google AdWords, for instance, it is not just the purchase price you pay for confirmed keyword that determines where you'll rank. They also bring in other factors, including how often your ad is clicked-on, to determine which ad will be listed first. Just throwing money at them will not necessarily get you in to the #1 spot.

The end result is this: search engine marketing techniques professionals usually do not own the various search engines. They can let you know that you will achieve #1 ranking on a given search engine, or they are able to let you know that the moon is made of green cheese, but there is absolutely no way they are able to make either of those happen. When you tell Time magazine you want your ad to be on the trunk cover, and you pay them enough money, they'll guarantee you the back cover. In the event that you tell your search engine marketing techniques people you want to be #1 in AllTheWeb, they cannot guarantee you that result. They can recommend changes to your internet site that will increase the likelihood of your ranking higher, but that is clearly a long way from the guarantee. If you don't control the medium, you can't guarantee the result. Since your internet search engine consultant doesn't control the internet search engine, there is absolutely no way they are able to guarantee your position.

The ranking algorithms of the search engines certainly are a closely-guarded secret. The internet search engine wants to give top ranking to the website that is the best match to a person visitor's search query, not to the site that was able to "beat" the machine. That is where the worthiness of real search engine marketing techniques comes in.

While the search engine marketing person cannot guarantee you a position, what they are able to do would be to apply years of experience to tell you what spent some time working in the past, also to help you make it work today. In lots of ways, "organic" search engine optimization is really a matter of editing webpages or whole sites to make them the most search engine friendly they can be. Making sure that confirmed page has just the right mix of keywords, title, links, and so forth, is actually at its base simply a matter of earning that page the best web page it can possibly be. The page which will rank the very best in the search engines can be the page that will make the most sense to the human visitor. Rather than relying on tricks to try to make the pr high, it is a matter of just making the page probably the most focused and on-message that it could be. The bad news is that this doesn't guarantee which position in the search engine rankings that page will occupy on a given day. Fortunately that the page will always rank well.

The various search engines change their algorithms every once in awhile. If today's rule, for example, is that the ideal combination of text in the title tag will make or break a niche site, and you know that is true, then all you have to do would be to tweak the title tag to fit well within that rule, and you will automatically rank very high. Today.

Suppose that Additional info , however, that rule is changed. Suppose that now the main factor that the search engines use to rank a site may be the content of the META Description tag. All the work you went to yesterday to repair the title is currently useless. All of your attention is now centered on fixing that description tag.

Clearly, as time passes the focus of the various search engines will vary. The easiest way to deal with this is to not deal with it! Which means that rather than tweaking a website a proven way today and another way tomorrow, the best way to approach optimizing a full page or a whole site is to not make an effort to beat the system. Rather than trying to "psych-out" the various search engines, you will want to add value to the website? A "common sense" approach to seo, looking for longterm results, is the way to go. When you try to help a niche site rank better by making it the best it really is, everybody wins.

Related Articles - SEO, SEO Services, SEO Specialists,
Read More: https://bondesen-johnsen.federatedjournals.com/the-promises-of-page-1-in-google-the-myth-of-this-1694986817