Notes
Notes - notes.io |
Categories
Areas evaluated
Judgements
Company
• Product image and branding
• Technology
• Culture
• Aims, vision
Collaborators
• Suppliers
SWOT ANALYSIS
• Stakeholders
• Distributors
Customers
• Demographic
• Where, what and why they buy
• Pricing
• Frequency and quantity purchased
Competitors
• Current and potential
• Market share
• Strengths and weaknesses of competition
Climate
• Political and environmental
• Financial: interest rates, exchange rates
• Technology
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