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I have been around in the field of education for twenty years, and have spent a majority of my career honing in on student's personal learning styles to maximize their learning outcomes. As humans, we've an innate need and hunger for knowledge, and the channels we use to satisfy those needs are as unique and individual once we are. I have already been a teacher in the front lines for quite some time and have learned the artwork of adapting my lessons to individual student's needs so that everyone wins.
Recently, I made a career switch to marketing (for a women's clothing line), even though the industries may look different the principles have become quite similar. Effective marketing is essentially great teaching; it's about the art of creating and adapting materials that reach a myriad of consumers learning styles.
Ever since my days in graduate school, I have been a proponent of Howard Gardner, a professor of education at Harvard University and a pioneer in the field of 20th century education. I really believe that marketers who've a solid knowledge of Mr. Garner and his theories will benefit when making materials for various learning styles. His theories have kept me flexible, and I constantly think about how exactly to reach different audiences when I communicate.
Mr. Gardner's Multiple Intelligences Theory claims that all humans have eight intelligences and YES there is overlap between areas; an individual can be a little of this and a small amount of that. Our personal profile is founded on our genetics and our experiences; it's why is us unique and individual.
Below you'll find a listing of Mr. more info , removed from his original book "Frames of Mind." The eight theory was developed a decade later, when he realized there is an additional type of intelligence to measure.
Linguistic Intelligence / Logical-Mathematical Intelligence / Musical Intelligence / Body-Kinesthetic Intelligence / Spatial Intelligence / Interpersonal intelligence / Intrapersonal intelligence / Naturalist Intelligence.
I highly recommend taking some time to ponder which styles you lean towards, and to read more about Mr. Gardner. His theories provide great insight into personal awareness.
Keeping in mind our customers have a wide variety of personalities and learning styles, my team and I are constantly looking for effective tools that may provide connection and promote our brand at the same time. In today's digital age there are many channels to advertise and connect online. The women's fashion industry is an extremely visually driven field, and Not long ago i conducted a report of becoming more popular social media apps that you can buy to see which one would fulfill our needs.
After experimenting with various apps, I've found that Pinterest is an excellent tool for visual/interpersonal/intrapersonal learners. This platform is easy to understand and allows users to share their personal aesthetics. Furthermore, Pinterest provides marketers with the opportunity to obtain a glimmer into what customers are attracted to, what customers are thinking about, what customers want. Pinterest pictures can link to other social platforms such as for example Polyvore (a fashion website) and Facebook.
Our consumer website is in the midst of being developed, and we're planning to imbed a Pinterest "share" button onto the site for customers to post product images and purchasing links for others to see and share. In the same way teachers share newly found "best practice" tools of the trade with one another, I'll keep you posted on our adventures with Pinterest. Here's to success and exploring new territory.
Lauren Bernard can be an award-winning educator in the Seattle School District, as well as a partner on the creative team at
Homepage: https://www.openstreetmap.org/edit
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