Notes

Very Pinteresting
I have been around in the field of education for 20 years, and have spent a majority of my career honing in on student's personal learning styles to maximize their learning outcomes. As humans, we have an innate need and hunger for knowledge, and the channels we use to fulfill those needs are as unique and individual as we are. I have been a teacher in the front lines for many years and have learned the artwork of adapting my lessons to individual student's needs in order that everyone wins.

Recently, I made a lifetime career switch to marketing (for a women's clothing line), and while the industries may look different the principles are very much the same. Effective marketing is essentially great teaching; it's concerning the art of fabricating and adapting materials that reach an array of consumers learning styles.

Since my days in graduate school, I have already been a proponent of Howard Gardner, a professor of education at Harvard University and a pioneer in neuro-scientific 20th century education. I believe that marketers who have a solid knowledge of Mr. Garner and his theories will benefit when making materials for various learning styles. His theories have kept me flexible, and I constantly think about how exactly to reach different audiences when I communicate.

Mr. Gardner's Multiple Intelligences Theory claims that humans have eight intelligences and YES there's overlap between areas; an individual can be a little of the and a little of that. Our personal profile is founded on our genetics and our experiences; it's what makes us unique and individual.

Below you'll find all of the Mr. Gardner's theories, taken out of his original book "Frames of Mind." The eight theory originated a decade later, when he realized there was an additional type of intelligence to measure.

Linguistic Intelligence / Logical-Mathematical Intelligence / Musical Intelligence / Body-Kinesthetic Intelligence / Spatial Intelligence / Interpersonal intelligence / Intrapersonal intelligence / Naturalist Intelligence.

I highly recommend taking some time to ponder which styles you lean towards, and to read more about Mr. Gardner. His theories provide great insight into personal awareness.

Keeping in mind our customers have a wide selection of personalities and learning styles, my team and I are constantly looking for effective tools which will provide connection and promote our brand simultaneously. In today's digital age there are numerous channels to advertise and connect on the web. The women's fashion industry is a very visually driven field, and I recently conducted a report of becoming more popular social media apps available to see which one would fulfill our needs.

After tinkering with various apps, There is that Pinterest is a wonderful tool for visual/interpersonal/intrapersonal learners. This platform is simple to comprehend and allows users to share their personal aesthetics. Furthermore, Pinterest provides marketers with the opportunity to get a glimmer into what customers are attracted to, what customers are considering, what customers want. Pinterest pictures can link to other social platforms such as Polyvore (a fashion website) and Facebook.

Our consumer website is amid being developed, and we're likely to imbed a Pinterest "share" button onto the website for customers to post product images and purchasing links for others to see and share. In the same way teachers share newly found "best practice" tools of the trade with each other, I'll keep you posted on our adventures with Pinterest. Here's to success and exploring new territory.

Lauren Bernard can be an award-winning educator in the Seattle School District, as well as a partner on the creative team at
Here's my website: https://www.instapaper.com/p/slaterslater16