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Seo Tips For Designing A Top Ranking E-commerce Website
Websites that achieve top rankings on the first page of search results on Google, Yahoo & MSN ultimately have common attributes that set them aside from their competitors. Top ranking websites typically have:-

? A great web site design and content



? Website visitors flock on their websites and above all take advantage of the experience.

? Learned how you can successfully market and promote their website online with little if any advertising.

? Learned how you can easily build their customer bases and attract repeat sales

? Worked out the best way to effectively optimize the website to the search engines like google

? Learned the ?insider secrets? of how to rank well for the search engines and turn into there.

This article will examine the true secret web page design features that assist develop a Top Ranking Website. From seo melbourne at the very minimum be sure you include full content management, a marketing module and comprehensive website statistics inside your initial web design.

Key design specifications of Rank 1 Websites

1. Complete content management control ? such as capability to add, edit and delete pages, boxes, tables, hyperlinks and the footer in ?live? without making use of a programmer. Plus the ability to add hyperlinks to pages, images and documents.

2. Customer databases ? to collect member and customer contact information for ordering and direct marketing purposes.

3. Marketing module ? for you out emails, monthly newsletters, product updates, order notifications, dispatch notifications and participant letters to customers & members within your customer databases.

4. Comprehensive website statistics ? to monitor the daily, weekly and monthly progress of your website?s SEO campaign, website marketing campaigns, linking campaigns and site popularity. An excellent website statistic collection program is ?Awstats?.

5. Visually appealing webpage design that incorporates your company branding.

6. The inclusion of your footer at the bottom of the webpage and subsequent webpages for seo.

7. Fast website data transfer speed for webpages, images and documents to lessen the incidence of ?bounce out? traffic.

8. Easy to utilize site navigation using a flat site hierarchy .ie. each page is offered from only one to a few clicks outside the homepage.

9. A home page design with a mix of text and images ideally in a 60/40 ratio .ie. 60% text and 40% images/graphics for maximizing keyword text content for SEO.

10. Easy to view font style, font colour and background colour within the web design and content.

11. Easy to navigate shopping cart application software

12. A currency converter for international trade

13. Automatic payment gateways for credit card processing and Paypal in ?real time? with flexible payment alternatives for customers.

14. SSL Certificates installed and logos prominently displayed for secure online ordering.

15. A professional web page design versus a DIY web design ? professionally designed websites attract higher site traffic levels, higher online sales, higher site popularity and better search engine ranking positions than DIY website designs. Allow $10,000 AU for a professionally designed E-commerce website with branding specialist fees included.

16. A website design that accommodates the world reach in the Internet ? ie. English translations of site content, a currency converter, economical freight delivery strategies to international customers, automatic calculations of freight costs, compatible payment methods for overseas customers.

17. Member logins ? to facilitate easier ordering from customers especially repeat sales, direct marketing purposes and wholesale logins (if required) to keep your wholesale prices confidential through the general public and competitors.

18. Avoid the usage of ?Pop-ups? ? for adding products on the shopping cart application, online forms and product images as some Internet protection software over a User?s PC can block pop-ups and obstruct the browsing experience, the capability to complete online forms make online orders. Program pages & images to ?refresh? instead of pop-up inside your web page design.

19. Interesting & fresh website content for your readers ? including clear detailed product photographs & product descriptions, interesting page content relevant to your products/services and industry, free articles of interest and PDF downloads, DIY projects if applicable, promotion of specials, affiliate advertising, complimentary reciprocal links and resource pages.

Tip ? Select a horizontal page orientation for the web site design that fills the entire internet explorer browser window or else make sure that you minimize the gaps running down each side of your vertical page orientation site design. The reasoning behind that is that eyes of users are automatically fascinated by negative spaces before they focus on filled spaces. You can also add boxes to balance and fill any negative spaces for the outer right and left hand side of webpage designs. These boxes may be stuffed with specifics of specials, promotions, affiliate advertising, sales and the like.

Remember that first impressions, especially an incredible webpage design will determine whether website visitors stay to understand more about your site further or ?bounce out? in the first a minute, that?s every one of the opportunity you might have.

For more in depth information about the key design top features of top ranking websites see my SEO ebook the ?Insider Secrets of Rank 1 Websites? by Rosemary Donald just for $29.95 AU.

? Rosemary Donald, Rank1 Website Marketing 12th September 2007
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