Notes

How exactly to Write a Press Release That Gets Your Business Noticed
A press release is really a teaser. Its purpose would be to arouse the curiosity of the reporters who receive it so they will follow up with a phone call for more information. Of course, they could opt to run your release verbatim.

Either way, you need to have sufficient information in your release. That information must include the Who, What, Where, When, How and Why of one's story and is presented in a particular way.

The main details come first. This is so that if this article is too much time and is cut from the end, the critical information - when and where your event has been held, for example - isn't lost.

Somehow, and this may be the tricky bit, you must encase all this important information in a interesting, curiosity-arousing angle.

The main task of the media release writer would be to come up with an angle that editors can immediately see will likely be of interest to their readers. This will justify their publishing it.

Your headline is an important tool in persuading an editor or reporter to learn your release. It's sad but true that most releases are discarded before they are even read.

Your angle will determine your headline, which will need to have high interest value so that you can entice the editor/reporter to read more.

Your release must include quotes from the most senior person in your organization, or the person most highly relevant to the release. That spokesperson must be willing to be accessible for media interviews, should a reporter phone them to learn more.

If possible, add a photo. The more interesting the photo, the higher the chance your news release has of being used. Additional info shaking hands while looking at the camera is not sufficiently interesting.

Make your release as short as you possibly can, but ensure it contains all of the relevant details. Wherever possible, confine it to two pages.

You can distribute your release in several ways, either direct to the publication yourself or through an organization like PR Web or PR Newswire. Email is becoming increasingly popular. Faxing is also acceptable but you cannot transmit photos in this manner. In the event that you hand-deliver your release to a news organization, do not expect a reporter to come to the front desk to see you. Rather, leading desk person will deliver it to the newsroom.

website should end with the contact details of your spokesperson - phone, mobile and email address. In addition, write a brief caption for the photo you need to include that in the end.

Media releases are a fantastic adjunct to your other marketing activities. Constantly be on the lookout for angles or ideas you may use to publicize your organization with a media release. It'll pay you big dividends.

Lynnaire Johnston, the Word Wizard, is passionate about helping businesses be seen. She works with companies to ensure they make best use of all the many communication methods obtainable in order to get their messages heard. You will discover free resources associated with business writing at http://www.wordwizard.co.nz or visit her Facebook page at http://www.facebook.com/wordwizard
Website: https://public.sitejot.com/lindobrien1.html