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How To Use PR TO CREATE Your Business
Everyone knows the worthiness of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.

But the chances of those stories coming to you by themselves are very slim. That's why smart businesses walk out their way to create news, and bring free publicity to them. And here requires a lot more than just your run-of-the-mill news release.

Actually, blanketing every available news organization with generic releases can do you more harm than good. Take action too often, and your releases will start hitting the round file before they're even read.

Just like almost every other facet of your marketing, publicity campaigns must be targeted to be effective. Because even if you do have the ability to score a article in your neighborhood paper, it won't help you much if your target customer is not a subscriber. Find out what papers and magazines your prospect does read, what newscasts he listens to or watches, and target those.

Once you have your targets chosen, make sure you have something that will be of interest in their mind. Remember, you're not writing an ad for the business. You're trying to convince a reporter which you have a story she'll want to cover. To do that, you have to know the outlet you're sending your release to, and what types of stories they consider news.

It's a rare media outlet that will care about your new product, or sale, or internal promotion - unless you give them reasonable to. You need some type of emotional hook which will make your story interesting to the readers/listeners/viewers.

Can you tie your product or sale to a news event? Or better yet, can you create a meeting of your? Staging a unique event or charity benefit can get you plenty of positive coverage.

Don't just visit news releases. Write articles on some new development in your industry and submit them to the publications your prospects read. Distribute EzineArticles all over online. This establishes you being an expert and provides you exposure.

Once you do have an article published or perhaps a story done on you, milk it for all it really is worth. Make copies and use them in your marketing. Frame them and put them up in your store if you have one. At least, tell people you're featured in such-and-such publication.

Publicity can be a great marketing tool. But Holiday Survival Guide is, you must make it happen. And use it to your advantage when it does!

Does your marketing forge an emotional connection with your prospects? It could. Lisa Packer, writer of "The Power Of Emotion: 6 Triggers That Turn Prospects Into Customers," focuses on copy that does that. Visit [http://www.lisapacker.com] today and discover the best way to connect emotionally with your prospects and explode response!
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