Notes

The Changing Contours of PR
The way that folks consume news has completely altered since the advent of social media. From being the primary way to obtain news and considered opinion, conventional media comprising of newspapers, magazines, television and radio are actually referred to following the news has been consumed online in real time mostly from social media marketing websites like Facebook and Twitter. The primacy of traditional media is therefore fading before our eyes.

In the case of India things are a little different for the reason that the growth of literacy accompanied by the growth of buying power has seen an explosive growth in vernacular print media. However in check here as the urban centres are worried online and social media marketing are beginning to rule the roost like elsewhere on the globe. With a gargantuan telecom subscriber base of 933 million, 117 million of which are smartphone users the reach of online and social media isn't to be scoffed at. Internet connectivity all together can be acquired to a mammoth 300 million Indians.

However it seems that Indian PR practitioners are yet to wake up and smell the coffee for the reason that they still deploy most of their resources in chasing journalists representing traditional media. With bottom line pressures buffeting a lot of the traditional media outlets, objectivity and a professional method of news inputs is quite often nearly visible. How Additional info care to attend press conferences nowadays? Besides even in the case of 1 on ones and interactions there is absolutely no guarantee that story will see the light of your day.

Instead of continue doing things the old way, PR practitioners should educate their clients about the advantages of online and social PR. Online news portal journalists and bloggers aren't only more approachable, however in many cases better able to understand the nuances of the story and are able to render it better. Besides they always reach the proper target audience. The best PR vehicles for me are social media with their enormous reach that could be targeted with infinite precision.

There are always a whopping 112 million Facebook users in India, 33 million Twitter users, 26 million LinkedIn users, and 5.5 million people on Pinterest. The circulation and readership figures of all newspapers and magazines are almost puny in comparison. The key to leveraging these media lies not in cultivating indifferent and sometimes ignorant journalists, but in the opportunity to create and post relevant content on behalf of the clients.

This makes the task of the PR practitioners much less thankless, and they no more have to simultaneously cope with capricious clients and journalists. Social Media PR requires the standard creation of germane content, targeted with precision at the proper target audience. There are tools that let you post simultaneously and quickly on multiple sites, while some help you give the posts a boost. The results are quick to come and can be easily tracked and analyzed.

This type of outreach is a lot more dynamic and lets your client interact with their target audience in real-time and in a manner that is personal and intimate. Compared the outreach obtained by traditional media is very vague and dispersed and one has no idea how the target audience perceive the message. Online PR is truly the not so distant future.
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