Notes

Is Twitter Ready For Prime Time With Small Business?
Calgary based SMALL COMPANY IT Professional Stuart Crawford thinks so, section of his marketing strategy for 2009 includes leveraging Twitter to reach new markets, inform clients and work locally.

Twitter is extremely popular with those active in the online world. Sending out tweet after tweet, updating their twitter followers regularly on their status, where they are at, what they are doing, where they go and who they are meeting. The big question that many marketing professionals are asking today is. Can Twitter will be effective as a prime time tool in mainstream marketing.

Twitter comes with an active role for all small business firms and should be section of their overall online marketing strategy. Business has already started to pull away from traditional Yellow Page type advertising along with other forms of traditional marketing for their business in substitution for a more direct and active online marketing campaign. Twitter is playing a dynamic role in the online strategies for many business owners.

Are you still confused about Twitter? Twitter is a very user friendly online service which broadcasts your messages, status updates, web links along with other types of quick and snappy messages to those faithful followers. Twitter is an excellent exemplory case of permission based marketing because the ones that wish to follow you merely do. Permission based marketing is now the de facto standard, replacing e-mail marketing as spam rules begin to restrict so what can and cannot be send by way of email.

If you can't figure it out for yourself there are many consulting and marketing agencies now offering Twitter services with their clients. "We encourage each of them (clients) to have Facebook and Twitter sites and we act as administrators to send "chest pounding" messages concerning the services/products they provide." states Pauline Harris from SPIN in Baltimore, MD. Her agency acts provides consulting services for business who simply require a firm to keep along with Twitter.

Twitter broadcasts out a brief 140 character message to your followers once you have something to say, announce or share. The wonderful thing about Twitter and quite a while secret to those Internet Marketing experts who figured this out early, is Twitter is simply a conduit to other great services. Twitter may be used to pull information for the corporate, association or personal blogs, you may use your Smartphone to send Tweets (Tweets are what Twitter users call their messages) or you can type your tweet directly into Twitters online page.

Twitter then will send your message out to your followers and using services built into social networking applications, your message can even be sent out to their services. Twitter is really a robust tool to reach thousands of people every day for the cost of your time to build up the content.

Are you still confused concerning the business advantages to Twitter? You have to look outside of the main Twitter application to start to see the real value so you need to deflect the "get rich" type advertising that promises that you will build your followers to many thousand overnight. Many business owners are steering from the spray and pray approach, electing at hand pick who they follow and in return who follows them.

Effective use of this powerful social media tool takes careful planning and consideration before true mastery of this marketing tool occurs. Many business owners and entrepreneurs simply visit the main Twitter website, visit a boat load of noise and dismiss it. Twitter is more than an online teleprompter for newsfeeds of these that you follow. If that's how you look at it, then Twitter is probably not a tool for the business.

Listed below are three great tools that you need to have in your Twitter arsenal:

Twitterfeed - Twitterfeed.com can be an online solution that delivers a mechanism to take your site posts or any other RSS service and broadcast it out to your Twitter followers and networks including Facebook. If your organization includes a blog, writes articles or submits news stories to online services, then you will need to have this solution running to market the work you are already doing to a bigger audience.

Tweetlater - This nifty application is really a handy service for the busy business proprietor or entrepreneur. With Tweetlater it is possible to leverage this online web treatment for schedule your tweets. Simply do up a number of tweets and have Tweetlater send them out. Tweetlater also enables you to create policies that allow you to automatically follow those that follow you. It is a karma thing and karma goes quite a distance in the Twitter world.

TweetBeep - Don't possess time and energy to watch Twitter all day or how keeping on top of the people that you follow. With TweetBeep at this point you can monitor Twitter for keywords so when something of interest is tweeted it seems in your Inbox. This service even works with shortened URLs. Watch your names of domain. Monitor what your competition are doing. Stick to top of industry trends therefore much more.

There are plenty of great online applications open to enhance your Twitter experience, find the one that meets your business needs. check here may become very noisy and you may need to find tools that may provide a filter to limit the noise and bring the messages that you would like to the foreground.

Twitter when leveraged correctly can bring amazing new business results, connect you with the industry leaders and offer a conduit to talk about your experiences. Dawn Meade of Advanced Video Systems says "I searched for fellow Twitterers in my own field by searching for AV and similar terms, followed several and discovered someone to be considered a staff writer on two industry magazines. Through our Twitter 'friendship' I finished up being interviewed for articles and a sidebar feature on my company!"

Before you dismiss Twitter as just another social online service with no relevance to the business community, research your options. Twitter can work to greatly help promote your enterprise to the world or just your local community. You can learn from the leaders.

Relationships remain important in business, either virtual or personally. Take that first step to develop deep and meaningful relationships with others available world and allow you to share your insight with the global community.

Stuart Crawford invests a lot of his time working for smaller businesses in Calgary and Red Deer, AB. His passion would be to ensure that small business wins within their market with the proper technology solution to meet their business goals. Stuart has been awarded the most notable 40 under 40 (2007) in Calgary, is really a recognized Business Leader of Tomorrow (Business in Calgary). His current role may be the Vice President of Business Development with Bulletproof InfoTech. Bulletproof provides managed computer and network services to businesses in Alberta. Stuart's could be contacted through his blog at [http://blog.itsuccessmentor.com] or at 403.206.2233.
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