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Matching needs with seeds
"Don't fall in love with your own ideas."
In Hollywood there's a phenomenon called 'don't kill your own darlings,' where if you've fallen in love with a character or a plot twist, and the whole movie seems to be revolving around that and you're going to destroy your own movie.
'Keep it simple stupid.'
Don't cling to something because you're enamored with your own creativity.
Irrational conviction has a success rate of one in ten thousand, so don't do that.
Minimize risk, use logic and intuition.
Section Overview
Section 2: Matching Needs and Seeds
Here we explore how innovation relies on the close matching of customer needs with technology seeds. We'll then consider specific idea-generation strategies related to need/seed pairing (use scenarios).
What you'll learn in this section
-How to identify need- and seed-based innovation approaches and the importance of employing both methods
-How to generate use scenarios using functional analysis (functional thinking)
-How to use crowdsourcing to generate and/or select ideas.
What you'll do in this section
-Generate two use scenarios for a technology using functional analysis (functional thinking).
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