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6 Basic Steps To Insure A Successful Insurance Agency Webinar
Insurance agency marketing is morphing toward the net, and any long term insurance marketing plans should embrace a insurance agency web marketing initiative. There are numerous web marketing opportunities for agents and brokers, among that is a monthly insurance agency webinar marketing program. These programs rest upon the next key premise, namely your agency should not sell insurance during the webinars, you need to offer education and elucidation.

There are six basic steps to make a successful insurance company webinar series. Granted there are numerous important sub steps, critical details to ensure the longterm efficacy of the series. Having said that, the essential steps below must be in place to begin your insurance company webinar program. The steps are:

Create or procure a high quality, targeted email list with contact name and current business email (and scrub the list)
Showcase a really educational topic and expert speaker for your very first webinar
Have your next topic, speaker and date set, to enable you to announce it during your first webinar
Both these webinars ought to be prominently displayed on your website, with a registration call to action resulting in the rendering of a branded, custom website landing page
Send a news release announcing your webinar series and the initial two webinars you're offering
Rehearse the presentation, technology and actual telephony and computer equipment to be used for the webinar
Concerning the last bullet, it's very important that your agents and your webinar speakers are comfortable and in control of the webinars. check here can surely happen, however your agency and speakers should have a fallback plan in case of any issues or disruptions. For instance, if the webinar speaker experiences an internet issue, that doesn't mean the webinar needs to end, rather the speaker must dial in on a traditional telephone line. Prepare yourself, but don't over rehearse. get more info 'll find nothing worse than a "canned" presentation where the speaker sounds like they're reading from the script. Much like any new marketing initiative, if you don't have the expertise internal, seek a reputable insurance agency marketing firm for guidance and soon you gain sufficient experience.

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