Notes

Why Having Good Website Uptime is Important?
Uptime measures enough time a website is ready to go online. It is a technical definition which is quite easy to understand. But, what you must know is the importance of uptime for your business. Whether you're a multinational corporation, small company, retailer, blogger or an e-commerce platform- if the web traffic cannot achieve your site, for several practical purposes your website channel is closed. That explains why site uptime, the percentage of time a site is available to internet surfers, is an important metric for a website.
For the past few years, organizations are striving to make sure that the web users can access their site 100% of that time period as a quarterly or yearly goal. However, this is goal is hard to achieve and requires both preparation plus some luck. Companies, big or small, at some point time face the issue of downtime. There are many causes that can cause a website to decrease. A recent survey among small and midsized companies reveals that the best factors behind downtime are:

? Hardware failures ? Software failures ? Human errors and ? Natural disasters

To comprehend how uptime contributes to a healthy business, you must realize how downtime negatively affects a business. Your organization will probably to lose on several dimensions due to website downtime.

Sales and Revenue Are Affected If Site Uptime isn't Good As mentioned previously at the beginning of this write-up, sales should come to a halt when your website is down. As the users can't access your webpages, your website will come to a grinding halt. This is the major concern if your organization solely or majorly depends on online sales. This will obviously result in lack of revenue. World?s biggest online retailer Amazon?s website remained down for nearly 13 minutes in 2016. The outage has cost the business a loss of $2 million each and every minute.

Those businesses not solely influenced by their website also suffer some form of monetary loss when their site is down.

Customer Trusts and Loyalty Takes a Hit Due To Lack of Website Uptime It does not matter how good your website design is, how effective your promotions are and how well this content is written. If your site goes down often or requires a very long time to load, all of your efforts spent to create an exceptional site will undoubtedly be in vain. When potential prospects visit your site for the first time and find that it's unavailable, they will likely never return. Even probably the most loyal customers do not hesitate to go to your competitor?s site that is only a click away. A 2017 survey conducted among 1000 UK consumers by Wirehive, a digital agency hosting specialist, revealed that 68% of these are negatively affected by web downtime.

Search Engine Rank Positions Can Fall BECAUSE OF Consistent Site Uptime Failure If your site remains inaccessible often, Se's will notice that. Your website?s rank positions could be negatively affected in the search engine result pages, if your online site experiences downtime often. On the other hand, maintaining an excellent site uptimestatistics could make your website rank better in the search results. Better ranks obviously mean more traffic.
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